Wednesday, January 22, 2014

Can Salman Khan Win The Box-Office Game With 'Jai Ho'?

By Niloufer Khan | INN Live

This time, he is at ease. The eagerness of 'Ek Tha Tiger' and 'Dabangg 2' is absent. Also, he seems to have left behind the crazy hype of Rs 100 crore club. Salman Khan is promoting his forthcoming film 'Jai Ho' through all possible means, but the old anxiety is not visible on his face. Does this mean, he has finally come to terms with the unpredictability of the box-office? Or, he is extremely sure of his success?

The man has changed for sure. The 'Koffee With Karan' interview is a proof that he has learnt to take jokes in his stride. The way he hugged Shah Rukh Khan at a recently concluded award show also showed his maturity and willingness to move on in life.
Though Sohail Khan is the director of 'Jai Ho', but the onus was always on Salman to publicise it. The first trailer was received with enthusiasm as it was said to be the story of a common man, the flavour of the season.

However, the songs of the film failed to create the kind of buzz Fevicol or Munni did, but he is supplementing it with interviews and public appearances.
After the super-success of 'Chennai Express', 'Krrish 3' and 'Dhoom 3', the trade pundits are looking forward to 'Jai Ho' and whether it can create its own records or not.

'Ek Tha Tiger' managed to garner Rs 198 crore while 'Dabangg 2' gathered close to Rs 148 crore.

Meanwhile, 'Chennai Express', 'Krrish 3' and 'Dhoom 3' collected Rs 227 cr, Rs 244 cr and Rs 260 cr respectively. 'Dhoom 3' drowned many records in the overseas markets as well.

Can Salman Khan be able to rise to the occasion and break these records? Only time will tell.

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