Got Content Ready To Be Discovered?
Grow your audience by distributing your content on other sites, where people are looking for something new to discover. The audience coming from INN Live is already in content consumption mode, therefore more engaged and more likely to stay longer.
INN Live is the only content discovery platform dedicated exclusively to the distribution of high-quality content. With Press Release Blast, links to your content appear as recommendations on the web's largest content publishers including sites like Times Of India, NDTV, IBN, Wall Street Journal, Reuters & People.com and many more.
Plus, INN Live optimizes on engagement so the more interesting your content and the more traffic you drive, the more you will be recommended around the web.
Interested to publish your Press Release content in this section, please do write to Head, PR Section, firstname.lastname@example.org
Your Press Release will get published in our columns after getting approved by our PR panel within 24 hours.
FREQUENTLY ASKED QUESTIONS
What is INN PR?
We’re passionate about helping people discover great content that is interesting to them. INN PR powers the personalized content recommendations on most of the top publisher websites. We serve over 10 million content recommendations each month. Plus we’re not just recommending related links. We want to keep your audience happy by showing them something they’ll like, no matter the topic.
With INN PR, links to your content appear as recommendations at the bottom of articles on top publisher sites where people are looking for something new to discover. Our self-serve platform allows you to control what you want to pay, and better yet, it’s as simple as sending us a URL.
Why use INN PR Service?
Our unique placement allows us to find the right audience for your content while they are actively looking for something new and interesting to discover.
Grow traffic to your article and blog, mobile-optimized or video content and reach an engaged audience through a flexible, pay-per-click model. You control what you want to pay, and better yet, it’s as simple as sending us a URL.
Who Uses INN PR?
- Small & large web publishers
- Media agencies
- Brand managers
- Social media agencies
- Book publishers
- PR companies
- Political campaigns
Our self-serve product is ideal for marketers with smaller budgets as it allows you to work with a daily budget as low as Rs.100. It is also ideal for marketers who would like real-time insights about where their traffic is coming from and the ability to exercise control over campaign settings around the clock.
What Kind of Content Can I Promote?
- Official Announcements, Company Declarations etc.
- Your own editorial articles or blog posts
- Feature Videos
- Earned media and positive reviews
- Images, Artwork & Slideshows
- Mobile-optimized content
How Does Pricing Work?
You set a daily budget and a cost-per-click (CPC).
You are charged your CPC each time your ad is clicked by a user. Your daily budget is the maximum amount you would like to spend each day. INN PR Self-Serve accepts daily budgets between Rs.100 - Rs.500 a day. We will attempt to distribute your content until the daily budget is fulfilled. Once this budget is met, we will pause your campaign until 12am (IST) the next day. If your daily budget is not fulfilled, you will only be charged for the budget used.
Unlike traditional advertising platforms where a higher CPC means more impressions, INN PR will serve your content across our publisher network based on a combination of your CPC and click-through rates (CTR).
Setting your CPC at 15c is the recommended network average which will initially to help get you reach across the network. As your content starts to drive clicks, our recommendations engine will start serving your content even more. The more clicks you get, the more you will be served so that over time, if you have a lot of high performing content that consistently generates a high number of clicks, you can reduce your CPC gradually to drive more clicks for the same daily budget.
Simply select a daily budget (minimum Rs.100) and cost-per-click. You pay only for traffic you receive at the cost-per-click (CPC) you set, until you have reached your daily budget.
For example, with a Rs.100 daily budget and a Rs.1 CPC, you're willing to pay Rs.1 for every click up until you spend Rs.100. So this will get you 100 clicks to your content if you reach your maximum. The more clicks you get, the more you'll be recommended!
How many times will you show my paid links in one day?
The number of times your paid links are shown depends on its performance, your CPC and budget, and how competitive it is compared to other content in our system. We can’t guarantee a set number of impressions or clicks for your ad, and you’ll only be charged for the clicks delivered.
How long does my campaign run for?
You can choose when you want to start and end your campaign. We will begin your campaign once the content is approved by our editorial team. Our standard turnaround time for approval is less than 24 hours.
Why is reaching my audience in content consumption mode more effective than search and social media?
When your audience is in content consumption mode, they are actively consuming content online whether it be reading online editorial, watching videos etc. Your audience is browsing and looking to consume the next interesting thing. As such, using content to draw your audience from one piece of publisher content to yours will ensure a more engaged audience and better quality traffic.
Clients using INN PR typically see higher page views per session, more time on site and lower bounce rates than traffic via search and social media.
What kind of content does INN PR accept?
INN PR platform can be used to distribute your own content along with other 3rd party articles about you or your product. For example, if you received a great piece of press, INN PR provides you with a simple way to spread the good word. Or, if there are specific pages on your site or blog that you would like to choose instead of your entire site, you can add them manually too.
We are all about great content but we do have some guidelines as to what we accept. Make sure to have a read before you submit your content.
How can I add content?
You can add content via RSS (any content you produce for your site updates automatically) or by manually adding individual links. Using your RSS feed is recommended for content producers who are continuously developing new content for their blog or website as it allows us to index everything automatically. The more content you submit, the more likely we are to find customers who are interested in your content. To add links manually, all you have to do is give us your individual URLs. INN PR accepts links to article pages – not homepages.
How much content should I submit?
The way our content recommendations work is that our engine serves your content across the network based on a combination of your CPC and CTR. So the more content you have, the more that will get served and the more potential you have to get clicks. Once these clicks start increasing, your content will start being served more and more so you’ll start seeing a gradual increase in your CTR and in fulfilling your daily budget. The lower your clicks, the less likely your content will be served as recommendations because our engine will recognize that readers aren’t as interested in this content. So to give your campaign its best chance of performing, it’s often better to add as much content as possible to give your campaign a better chance at driving more clicks.
What geographies can I target with an ad?
You can now geo-target your traffic by country and adjust the setting yourself. If your campaign is currently set to global and you’d like to adjust it to one specific country.
As your reach is no longer as broad, we recommend you raise your CPC a few cents to build up your reach and exposure again in this new market setting. If you narrow your market selection (ie the number of eyeballs your content is exposed to!) and your CPC is too low, you may experience lower clicks and limited reach.
Can I choose which publishers my content appears on?
Unfortunately, we don’t allow you to whitelist publishers in our network as this cripples our content recommendation engine’s ability to serve the most interesting content to readers.
Unlike traditional advertising where you would select the best contextual environment for your audience, our engine determines what readers want based on the click through rates on content. The more clicks a piece of content gets, the more our engine will serve it as it realizes the content is of interest to readers.
So your content will be served across our entire network and you’ll find that while you may likely drive most of your traffic from these business-targeted sources, you may also find additional and new audiences on sites you wouldn’t otherwise have included.
Who do I contact for support or feedback?
For all your questions, no matter how big or small, you can contact us. We’d also love you to share feedback on your experience or suggestions on we can improve the product. You can share it all with us at email@example.com
Can I add tracking tags to my URLs to track my INN PR traffic campaign in my analytics?
You can add a suffix-style tracking tags to your campaign (just like Google Analytics’ UTM codes) to track your INN PR campaign traffic. We will append it to the end of all your campaign URLs automatically. You’ll be able to see a preview of how your tracking will look while editing as well as in the content table containing all of your links.
INN PR was founded with the goal of developing the world’s best platform for the continual discovery of high-quality content. You’ve probably seen us before and didn’t know it was INN PR. In fact, we bet you’ve clicked on one of our links. ‘Because they’re pretty good'.
To keep building and marketing great products, we are always looking for great people. Not only do you need to be passionate and good at what you do, but we’re also hunting for folks who are “Dynamic” — that is, who fit into our company culture.
What does it mean to be “Dynamic”? You might be a match for us if you love:
- People who love good content
- Co-workers who are “frenetically relaxed” — fun, but focused on the work
- A family-friendly, flexible work environment
- Co-workers who bring their passions to the company culture (charities, social outings, interests)
- Self-identified “refined, well-read tech nerds” who are enthusiastic about working on innovative products
- People who are collaborative and don’t let ego into the workplace
INN PR offers a competitive salary, equity in a well-funded start-up, full benefits, and a great working environment.
Send your CV and a passport size photograph to firstname.lastname@example.org