Sunday, November 03, 2013

Insight: Saina Nehwal Set To Split From Rhiti Sports Firm?

By Arun Sharma / INN Live

The big ticket deal between Saina Nehwal and sports management firm Rhiti Sports, seems to have hit rough weather within a year and both the parties could be heading for a split. 

Rhiti Sports, which also manages cricket stars like Indian captain MS Dhoni, Suresh Raina and Ravindra Jadeja, had signed a Rs 40-crore deal with the badminton ace in September last year after the 23-year-old became the first Indian shuttler to win an Olympic medal in London. She was also the first non-cricketer to sign a contract with Rhiti Sports.
Sources revealed that the both parties have fallen out but gave no details or reasons for the apparent split. When INN Live tried contacting the concerned parties, both declined to comment on the issue but sources confirmed that trouble had been brewing for quite some time now. 

While Saina hasn’t been in the best of form since the London Games and is yet to win a title in 2013, Rhiti has also failed to get the badminton star any substantial commercial contracts since they signed the deal with her. 

Since her London Olympics bronze medal winning performance, Saina has signed a deal with Sahara India Parivar to sport their logo on her t-shirt during tournaments and consumer durables Usha international as their brand ambassador.

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