Wednesday, September 29, 2021

‍‍Gandipet, Himayatsagar Flood Gates Opened, Colonies Along Musi River Flooded, Residents Decry Apathy Of Authorities In Hyderabad

Surplus water continues to be let out from Osmansagar and Himayatsagar reservoirs. Areas in the Old City in Hyderabad located along the Musi river were among the most affected after the city based twin reservoirs marked full after received over 100 mm of rains.

Following excess inflow of water, Hyderabad Metropolitan Water Supply and Sewerage Board (HMWS&SB) lifted 12 gates of Himayatsagar reserviour up to two feet, and six gates of Osmansagar reservoir up to three feet. This led to an increase in the water levels in the Musi. As a precautionary measure, traffic police closed Chaderghat causeway and Moosaram bridge for vehicles following the rise in water levels as a result of huge inflow from upstream.

Areas such as Barkas, Mecca Colony, Chandrayangutta, Aliyabad, Bahadurpra, Malakpet, Kalapather, Nawab Sahab Kuntta, Hasan Nagar, Rajendar Nagar and Karwan were heavily flooded. “Greater Hyderabad Municipal Corporation and town planning officials should check as to how people are being allowed to build illegal constructions along open nalas, amid water channels. The rains expose the apathy of authorities towards public problems Old City areas,” said a social activist.

In result,  the released excess water entered houses in low-lying areas with many having to use electric pumps to drain it out.

The Musi river remained flooded with surplus water continuing to be let out from Osmansagar and Himayatsagar reservoirs. The alert for residential areas along the river continued due to the huge flow of water, almost touching the bridges at a couple of points. Hyderabad traffic police reopened Moosarambagh bridge for traffic. An official said if water level increases, the bridge will be closed again.

Moosarambagh and Chaderghat causeway were closed for traffic. While Chaderghat causeway was reopened for traffic after a few hours, the restriction continued on the other bridge. Police said the water level situation at both places remained the same as it was.

Hyderabad Metropolitan Water Supply & Sewerage Board (HMWS&SB) is releasing the water from twin reservoirs following heavy downpour in the catchment areas over the last 2-3 days. Though rains receded since Tuesday, the reservoirs continued to receive huge inflows from the catchment area.

The HMWS&SB has alerted the administrations of Hyderabad and Rangareddy districts, police and Greater Hyderabad Municipal Corporation (GHMC) about the possibility of floods in the Musi river, so that residents of the surrounding areas could be shifted to safer locations.

At least 400 families from areas along Musi banks at Chaderghat and Moosarambagh were shifted to relief camps.
A body was seen floating in Musi at Moosarambagh. Locals shot the video of the floating body and alerted the police. However, by the time the police could react, the body got washed away.

Two people were washed away in two separate incidents in Vikarabad and Kamareddy districts when heavy rains lashed the state under the impact of cyclonic storm 'Gulab'.

Those living in areas along the Musi river were alerted and asked to move to safer places or take precautionary measures in case water level rises. Residents are also concerned that the downpour will give rise to a mosquito menace

 which could result in a rise in cases of dengue and other vector-borne diseases.

“So far, no officials have come to resolve issues being faced by us. We urge the GHMC mayor and the commissioner to come around Old City to find out more about public issues,’’ said, the residents of Mustaidpura and other colonies. #KhabarLive #hydnews 

Digital Trends For Businesses In 2021

2020 was a rough year for sure, and we couldn’t have been more eager to bid our farewell to it. However, we can't help but think of the changes the year 2020 made in our personal and professional lives. All businesses have evolved to ensure that they can survive the financial blow that the 2020 pandemic caused them. Businesses have adjusted themselves for the upcoming 2021 fiscal year to crunch out the profits. You need to look at your business's future, and you need to grab the latest technology and implement it in your business for faster adaptation.

Today, we are discussing some of the latest trends for small businesses in 2021. One must implement these measures to get higher profit margins along with the opportunity of expanding their business in new territories.


1. Keep Your Business Active On Social Media

During the global lockdown, businesses were only able to interact with their customers through the internet. As we moved to another year, we can still see social media as a more considerable influence for big brands and small businesses. There will be a significant push towards creating authentic content for social media, which is specifically curated for the audience. Along with this, businesses need to collaborate with the micro-influencers of their niche. Those who drive the conversation of the same niche.


2. Do Not Be Afraid Of Trying Something New

If you are a small business, you are indeed looking for something light and agile. But once your business picks up speed, there will be a lot on your plate every day. 2020 took a lot of businesses to test unknown territories, leaving no option for a company to stay on a familiar ground on which they used to work in the past. Adapting to the recent changes has now become an essential part of the business cycle. This resulted in small business owners being more creative and inventing new ways to cover their losses. 2020 brought forced restructuring with it, but now companies are taking it as a blessing as the changes have brought benefits outside the pandemic situation.


3. Data Is Your Biggest Asset

From the last decade, we can confirm that data volume will be increasing from 2021 to 2030 as more and more people are getting connected to the world through the internet. Businesses need to leverage the data to understand how their customers react and interact with their services. In addition to this, it improves the company's decision-making, helping it to stand out from the rest of the competition.


4. Focus Your Shift To Online

If you are not doing it right now, you might have to do it in the coming years. In 2021, businesses are trying to connect with their online customers to increase online sales. For companies looking for a change in their marketing, this is the best time to keep an extra budget for online marketing. While staying at home, we have already seen how humans can still do almost everything that they desire, and companies are working tirelessly to make this transition as smooth as possible.

When you have an online presence, you have a place on the web where you can direct people to learn more about what you do and what type of services you offer. On the other hand, taking your business online will expand your customer base, which every business owner dreams of achieving.


In 2021, you need to adapt your business to meet people's heightened demand to find useful information, so it will make things easier for customers to make purchases and be able to work with other businesses. #KhabarLive #hydnews 

‍Reforestation To Improve Green Cover Through 'Seedcopters' In Telangana

Telangana will take up reforestation of forest lands allotted to tribes under a special legislation, as part of efforts to improve the green cover.

Chief Minister K. Chandrashekhar Rao approved a proposal for collaborative research on reforestation of ROFR (Recognition of Forest Rights) lands.

The government, through the forest department, will promote planting of trees by the individuals and communities in these lands as most of these lands are not having irrigation facilities and are poor in fertility and productivity.

"This is with a view to bring these lands under tree cover and as part of the Haritha Haram project to increase the tree cover in the state from 24 percent to 33 percent," said a statement from the chief minister's office.
An area spread over 40 hectares will be set apart at Mulugu forest in Medak district for the collaborative research between the forest and horticulture departments.

Forest rights over 3.41 lakh hectares of forest land were recognized in favour of about one lakh people and 744 communities in the state since 2008 under Scheduled Tribes and other Forest Dwellers (Recognition of Forest Rights) Act, 2006.

The forest department with collaboration from horticulture university take up experiments with different types of horticulture, silviculture and agriculture species so as to improve the economic status of the individuals and communities and also to maximize and harness the productivity of these lands.

The State has reported a recorded forest area of 26,904 sq km which is 24.00% of its geographical area. The Reserved, Protected and Unclassed Forests are 75.65%, 22.07% and 2.28% respectively, of recorded forest area.

Forests play a major role in supporting livelihood activities of rural poor and tribals, mitigating the threat of global warming besides, conserving the fertile soil and vulnerable Wildlife. For the year 2015-16, forestry and logging contribution is 0.4 percent to State GVA and 3.3 percent to agriculture & allied sector’s GVA.

Forest area in Telangana is 27,292 sq. km. accounting for 24.35 percent of total geographical area. Out of 27,292, Reserved Forest area is 19,696.23 sq. km, Protected forest forms 6953.47 sq. km and the rest 642.30 sq. km is unclassified.

Forestry in Bangaru Telangana

Forests play a major role in supporting livelihood activities of rural poor and tribals, mitigating the threat of global warming besides, conserving the fertile soil and vulnerable Wildlife. For the year 2015-16, forestry and logging contribution is 0.4 percent to State GVA and 3.3 percent to agriculture & allied sector’s GVA.

Forest area in Telangana is 27,292 sq. km. accounting for 24.35 percent of total geographical area. Out of 27,292, Reserved Forest area is 19,696.23 sq. km, Protected forest forms 6953.47 sq. km and the rest 642.30 sq. km is unclassified. 

In terms of District wise forest cover, Adilabad has largest area under forest, followed by Khammam. However, in terms of percentage area under forest, Khammam stands first with 48.9 percent of total geographical area under forests, followed by Adilabad with 44.9 percent and Warangal with 28.88 percent.

National Forest Policy of India envisages a minimum of 33 percent of the total geographical area under forest/tree cover to maintain environmental stability and ecological balance; that are vital for sustenance of all life-forms including human, animal and plants.

The role of forests as carbon sinks endows them added recognition as an important environmental factor. However, except in two districts, area under forest cover is less than desired 33 percent.

Telanganaku Haritha Haram

Telanganaku Haritha Haram, a flagship programme of the Government, envisages to increase the present 24% tree cover to 33% of the total geographical area of the State. The thrust areas to achieve the above are two-fold; i) initiatives in notified forest area such as rejuvenating degraded forests, ensuring more effective protection of forests against smuggling, encroachment, fire, grazing etc., ii) major fillip is sought to be given to Social Forestry for achieving the second objective.

In the areas outside the notified forest, massive planting activities will be taken up in areas such as; road-side avenues, river and canal bank, barren hill, tank bunds and foreshore areas, institutional premises, religious places, housing colonies, community lands, municipalities, industrial parks, etc.

The Telanganaku Haritha Haram programme was launched on 3rd July, 2015. 230 Crore seedlings are proposed to be planted in the State during the next three years. Out of which, 130 crore seedlings are proposed to be planted outside the notified forest area (10 crore within HMDA limits, and the remaining 120 crore in rest of the State).

It is also proposed to plant, and rejuvenate the viable rootstock to achieve 100 crore plants inside the forest areas by way of intensive protection of the forests. The field functionaries of various line Departments have undertaken identification of sites for planting and prepared village Action Plans.

The Village Action Plans will be consolidated at Mandal level and finally at the District level to form District Action Plan. At State level, two committees; the State Level Coordination and Monitoring Committee, and the State Level Steering Committee will oversee the progress of the Telanganaku Haritha Haram programme.

Revenues from Forest

Forest products in the State include timber, bamboo, firewood and charcoal, beedi leaves and miscellaneous. The income accrued from forestry sector in the State is Rs.148.28 crore in 2013-14, Rs.82.08 crore in 2014- 15 and Rs.71.33 Crore in 2015-16 (upto November 2015).

Reforestation Through Seedcopters

The Telangana government in partnership with Marut Drones, a city-based startup, is set to launch a drone-based afforestation project named 'Hara Bahara', under which seed balls will be dropped in barren and empty forest lands to turn them lush green abode of trees.

Fifty lakh trees will be planted in about 12,000 hectares of land in forests across the state under this project.

State IT and Industries ministry unveiled 'Seedcopter Drone' by Marut Drones and launched poster campaign for 'Hara Bahara'. Seedcopter, an aerial seeding solution for rapid and scalable reforestation, will bring community, science and technology together for an inclusive, sustainable and long-lasting solution.

This project uses drones to disperse seed balls over thin, barren and empty forest lands to turn them into lush green abode of trees. The process begins with a field survey and mapping of the terrain area to understand the ecosystem and demarcate the areas needing urgent attention. #KhabarLive #hydnews 

Tuesday, September 14, 2021

15 Latest Laptops Of 2021 — Which One Will Be The Best For You?

In this remote work culture, it's important to have a high-functioning laptop. It will be difficult to work with a device that crashes frequently. Buy a new one if the existing laptop is creating issues. Moreover, there are plenty of laptops that you can choose from. But, before buying a laptop, certain factors need to be considered. Make sure to check the device's storage capacity. It should have at least 8 GB of RAM. Or else, you might have to spend money on installing an additional HDD. 

You might have checked the laptop's design and price. But, that's not enough! Every individual should check which processor the laptop has. Go for a device that has either Core i5 or i7. It will increase your multitasking speed efficiently. Check the screen size and the GPU of the device; that’s also important. 

Make sure the laptop is easy to access and portable. Moreover, if you want a gaming laptop, look for the device’s refresh rate. You won’t be able to play intensive games if the laptop has a 30Hz refresh rate. And, whether you are a video editor or a gamer — there is a laptop for everyone. Here, we have compiled a list of laptops that will be worth buying in 2021:

  1. LG Gram 17 — The Most Light-Weighted Laptop

Do you need a compact-sized laptop that weighs only 1.35 Kg? Opt for buying this LG laptop. It delivers power pack performance and is ultra-portable. Moreover, LG Gram’s 17-inch display is ideal for content streaming, editing and gaming. This laptop also has a comfortable keyboard and has Intel’s Core i7 processor. 

LG Gram 17 has a Lithium battery that can last up to 19.5 hours. Additionally, the users get 16 GB of RAM in LG’s Gram 17. LG has also included a 512 GB solid-state drive in this device. LG launched this device in the global market on December 11, 2019. Many users have experienced sluggish performance in this laptop within a year. Contact a laptop repair service expert if you experience any problem with the LG Gram 17.

  1. Dell XPS 13 — A Best Budget Convertible Laptop

Dell has elevated the user’s expectations by launching high-quality laptops every year. And, recently Dell announced that in October 2021, its XPS 13 is going to be rolled out. This Dell laptop will have Intel’s 11th Gen Tiger Lake processors. Additionally, it has 8 GB of RAM and a flexible port selection. Dell’s XPS 13 2-in1 laptop has a Thunderbolt 4 and microSD slot. You can also get Intel Xe integrated graphics in this latest Dell product. 

Do you want to know what the other standout features of the Dell XPS 13 are? It has 12 hours and 15 minutes of battery longevity and a huge display. So, don’t wait! Go to the nearby Dell store and buy this laptop now.

  1. Asus Rog Zephyrus G15 — Awarded as the Best Windows Laptop 

If you need a Windows 10 laptop at a reasonable price, go with Asus Rog Zephyrus. Moreover, you can also play AAA titles games like Minecraft Dungeons and COD Warzone here. Asus’s Rog Zephrus contains a QHD display which is best suited for multitaskers. You can work on multiple tabs simultaneously on this Asus laptop. Additionally, Asus has included an AMD Ryzen processor in this device. Its super-responsive touchpad and keyboard are what the users liked the most. 

  1. HP Elite DragonFly — Ideal for Every Professional

HP released the Elite Dragonfly laptop on January 11, 2021. Within 6-7 months, this HP laptop gained popularity owing to its notable features. HP Elite Dragonfly has a 13.3-inch display, and it has been rated as the best 2-in-1 laptop. It has a wide range of ports, including Thunderbolt 3. And, HP Elite Dragonfly features Intel’s 8th-Gen Core i3 processor. 

HP has included a Sure View privacy screen technology in this laptop. There is also a built-in Tile Tracker in Elite Dragonfly. With this feature, you can locate the device, even if it's turned off. And, if you need a laptop that can last up to 12 hours, this HP laptop is ideal for you.

  1. Razer Book 13 — A Portable Business Laptop

Razer Book 13 was launched on November 5, 2020, in the global market. Since then, millions of entrepreneurs have bought this light-weighted workstation. Moreover, this Razer laptop has an RGB keyboard and Intel’s Core i7 processor. You get 16 GB of RAM and a 256 GB PCIe solid-state drive. 

Do you need more storage space? Consider installing 64 GB of RAM to expand Razer Book 13’s storage capacity. Though Razer didn't design this laptop for gaming, it contains incredible integrated graphics. 

With this, the users can play the best FPS games like Soldier of Fortune and F.E.A.R. So, what are you waiting for? Buy this sleek-designed laptop and bring ease in performing the business works.

  1. MacBook Pro — One of the Best Apple Laptop 

Do you need a laptop that has a 16-inch display and Intel’s latest processors? Go with MacBook Pro. Starting from professional gamers to content creators, everyone can use this laptop. Moreover, Apple has included an M1 chip in the Mac laptop to improve the user’s experience. 

The M1 chip is considered to be one of the fastest processing chips. You can perform multiple tasks in MacBook Pro without getting system crash issues. By offering high-quality audio speakers, MacBook Pro has stood out from the competition.

  1. Acer Swift 3 — Acer’s Best Creation 

Acer Swift 3 offers incredible features at a jaw-dropping price. In this laptop, you get an AMD Ryzen 7 4700 U processor and 11 hours of battery longevity. Additionally, Acer has added Radeon Graphics which is ideal for streaming and gaming. Content writers can increase the typing speed with Swift 3’s super-swift keyboard. And, Swift 3’s design and large screen size have received massive appreciation from the users. 

  1. Asus Zenbook 13 — A Compact-Sized Laptop

ZenBook 13 is Asus’s first-ever laptop that has Number Pad 2.0. Moreover, this Asus laptop features a 13-inch OLED display. ZenBook 13 also has an Intel Core i7 processor and Intel’s Iris Xe Graphics. Additionally, you get 16 GB of RAM and 512 GB solid-state drive. Despite its large size, the Zenbook 13 is extremely lightweight. So, buy this laptop, if you often have to travel for business purposes. 

  1. HP Envy 13 — The Best 13-inch Laptop

HP Envy’s sturdy and stylish design is worth praising. And, this HP laptop is armed with Intel’s 11th-Gen processors. It offers outstanding performance to the users. You can use this device for more than 11 hours on a single charge. 

HP Envy also comes with a solid port selection. Along with two USB A ports, you also get a Thunderbolt 4 port. If you are looking for an HP laptop with an Intel Core i5 processor, opt for this one. 

  1. Samsung Galaxy Book Flex — A High-Rated 2-in-1 Laptop

Samsung's Galaxy Book comes with a blue aluminium frame and premium chassis. Along with this, this Samsung laptop comes with a QLED screen and 10th-Gen Intel Core i7 processor. Use Galaxy Book flex’s “Tablet Mode” to convert this laptop into a tablet. Samsung has included an S Pen with which you can use to take down notes easily. Starting from graphic designers to college students, everyone can use this laptop.

  1. Alienware m17 R4 — An Incredible Gaming Laptop

Alienware m17 R4 will be a valuable addition to your gaming setup. It has an RTX 3080 GPU and Intel 10th Gen Core i9 processor. Additionally, Alienware has added 16 GB of RAM, which can help you to store numerous game files. Alienware m17 R4 also comes with a 360 Hz refresh rate monitor. Enhance the chance of winning in a multiplayer game by buying this affordable laptop. 

  1. Acer Chromebook Spin 713 — An Easy-to-Access Chromebook

Acer Chromebook Spin 713 contains an Intel Core i5 processor. And, with this powerful processor, you can run multiple apps simultaneously. It also has 8 GB of RAM and 256 GB SSD. From Chromebook Spin 713’s 13.-inch vivid display, the users can do more than video editing. 

Moreover, this Asus laptop can last more than 10 hours and can handle daily workloads. But, the Acer Chromebook Spin 713 doesn't have high-quality speakers. So, if you mostly use a laptop for streaming online movies, go for another option. 

  1. Lenovo ThinkPad X1 Yoga — Ideal for the Remote Workers

Do you need a portable laptop to serve business purposes? Look no further; buy the Lenovo ThinkPad X1 Yoga now. It has Intel’s Core i7 processor and 16 GB of RAM. Additionally, you get a 512 SSD and integrated Iris Xe graphics. ThinkPad X1 Yoga is one of the most purchased Lenovo laptops of 2021. 

It comes with a wide range of epic features including IR cameras. There is even a super-responsive fingerprint sensor and webcam protection in this laptop. And, you can work for straight 15 hours in Lenovo ThinkPad X1 Yoga.

  1. LG Ultra Gear 17 — Latest Addition in LG’s Ultra Series

When it comes to performance and accessibility, LG’s Ultra Gear model is unbeatable. It comes with a 17-inch display and Intel Core i5 processor. Additionally, you get 8 GB of RAM and Nvidia graphics on this device. LG Ultra Gear 17 also has a web camera and 2 audio speakers. There are also 4 different USB ports in this LG laptop. Do you need a laptop which will have both a headphone and a microphone jack port? Then, this LG's latest Gear Ultra model will be the right choice. 

  1. Huawei MateBook 14 — Get All in One Laptop 

Huawei MateBook 14 has AMD Ryzen 4000 processor and delivers powerful performance. Additionally, Huawei has included a 2K Full-screen technology in MateBook 14. You can share the device's screen with the "Huawei Share" feature. It comes with a Shark Fin cooling fan which has ultra-thin blades. 

With this, the users can prevent the device from overheating. MateBook 14 features Intel’s 11th Gen Core i7 processor and is ideal for multitasking. So, spend a few bucks and get this top-rated laptop now. 

What are the Other Business Laptops that will be Worth Buying in 2021?

You can buy Lenovo Yoga 9i,, and it’sideal for both students and creative professionals. And, if you need an ultraportable laptop, Dell Inspiron 16 can be the go-to device. Go with Lenovo IdeaPad if you need a Windows laptop at an affordable price. So, take time, check the laptop features and get the right one for you. #KhabarLive #hydnews 

Also Recommended: How To Remove Virus From Laptop Without Antivirus In Windows?

‍‍‍‍The Best 5 Ways To Build Your Brand Online

As you may have noticed the cost of acquiring customers by running ads on Google or Facebook has increased by over 30-40% compared with last year. 

This means that some of the businesses that were reliant on these platforms are not able to grow. In this article, we are sharing five alternative ways to build and grow your business online. 

We will start by understanding the importance of building your brand and how it can help you grow your business for the long term.  The following tactics will guarantee success for your business, but at the same time, it needs lot of focus commitment.

A case for building a brand – why?

Most of the small businesses and start-ups rely on short-term marketing efforts. Unfortunately, in this digital dominant marketing world, we become obsessed with ROI, metrics and measurable goals.

As a savvy digital marketers, we think of marketing as more of the bottom of the funnel optimization. If we spend X, how much Y do we get? How many leads, how many closures, how many sales? All measured and accounted. The best part is that digital advertising platforms such as Google Ads, Facebook Ads makes it simple.

There is nothing wrong with it but, this leaves you at the mercy of advertising platforms such as Google, Facebook etc. Once the bidding war starts between many advertisers for the same audience, all the advertisers pay higher and higher prices. The only winner that remains is the platform itself. It can shoot your per customer acquisition costs through the roof.

And then you think – may we could have made an effort to build our brand earlier.

Let’s step aside for a while and observe.

We see some of the largest brands like Freshworks or any of those big companies; they spend a massive amount of time and energy just building the brand, right? So they’re not talking about selling you a CRM or asking you to join a demo; they’re just investing in brand awareness.

Why brand? Though it takes longer to build brand awareness and affinity, it acts as an accelerant through the rest of the marketing and sales processes. Prospects go directly to Google and search for your brand name and enter your sales funnel. And indeed, these prospects have very high conversion rates, lowering your per customer marketing cost.

And don’t get intimidated; it doesn’t require a massive advertising budget but only consistent effort and planning.

Let’s go right in with first technique.

FIRST: Build Trust by Offering Valuable and Insightful Content

Music is content. A piece of good music is valuable content. A blog article is content. An insightful blog article is brandable content. A social media post is content. Shareable social media is valuable content. You get the idea. In the content world, quality wins over quantity.
Valuable content builds brand affinity. It builds trust and makes people choose you over competitors. Leading with valuable and educational content can create an everlasting marketing machine.

Nowadays, creating videos, building a Youtube channel, and building a podcast has never been easier.

It always helps to think about what value a user can extract from your content. Be it insight, save money, or even laugh.  Your high quality content should add value to your audience. This is the mantra.

Don’t worry that the sales cycle is long. Play the long game. Provide value to your audiences, and they will reward you.

SECOND: Get Brand Collaboration to Reach Your Target Audience

Let’s be practical; creating a decent amount of good content takes a lot of effort and time. Further, it will take months before you can build your audience.
Here is what you can do. First, identify influencers, bloggers and marketers who already have your target audience and collaborate with them. It will give you a head start.

You can call this whatever you want, kind of influence or marketing or affinity marketing or partnerships or anything like that. But my idea behind it is to take the same approach. Partner with somebody else either in your industry or serves the same industry or has the attention of your industry. You can do anything to piggyback on someone else’s audience, essentially.

Also, look for synergies and complimentary. For example, if you sell mobile accessories, you can partner with tech and mobile bloggers and Youtubers. There are many synergies here, they are not competitors, but they can provide value. We can bring an audience to them that they wouldn’t have been able to reach before, and they can get an audience to us that we wouldn’t have been able to reach before.

It works when both the partners benefit equally. So I think it has to be that way that there’s an equal benefit or very close to similar use for both parties.

THIRD: Build Organic Social Channel With Deep Content Strategy

It is no surprise that organic social is usually underutilized.

In digital marketing, paid social channels can be so effective that businesses often lack the patients to invest in organic social. Instead, they can run a Facebook ad or Linkedin ads to increase reach, drive traffic, generate leads or sales quickly.

But building brand awareness and brand affinity need a different strategy. Owning and building followers on organic social channels is highly rewarding in the long run.

Writing a blog post for SEO purposes and then sharing that blog post on organic social doesn’t work. To build your brand, you will need to attract your audience with the right content concepts.

Additionally, if your competitors are not big on organic social, it is a huge opportunity. Double down on organic social and see your cost of customer acquisition goes down. Promising content compounds and creates an everlasting competitive advantage.

FOURTH: Build A Community

The idea here is to build brand affinity by building a community. A community is something interactive and engaging – consistently. That’s what I mean by community.

To build a community, have a discussion. For example, do a webinar rather than doing pre-recorded videos. Then, your customers or prospects can join the conversation, contribute questions, and you can answer and discuss.

Most software companies host user events or annual conferences. Something that builds discussion builds a community, even if that’s only once a year — a big way to build brand affinity.

Suppose you are a manufacturing company or a technology company. In that case, there are many ways you can start a discussion because there are people in your industry who want to grow and discuss ideas.
The marketing team has to start somewhere to promote an idea. So, for example, show what you’re doing with your equipment or our product. Where do you integrate? How does this work? How does it save you? And people will show you different use cases of leveraging your product than you ever thought was possible. Because people always find new solutions. So having that sort of thing not only helps you identify your customers better but also propels your brand forward.

If leveraged correctly, your customer is your best salesperson, but how can they sell on your behalf if those people don’t have a microphone? Right? So it’s always been that case studies referrals, testimonials, That’s what people want at some point of that buyer’s journey. They want to see that they want someone to instill confidence in them. So a conversation led by your customers talking about how happy they are with your product or service or how they’ve leveraged your technology to impact their business can make a huge difference.

FIFTH: Events and Webinars

The fifth idea is events.
Suppose you are hosting events, whether they’re small or big, intimate conversations that helped build that community. Seek collaboration with industry experts and speakers that inherently brings some brand awareness and credibility to the brand.

And then you mix in the rest of these components that we’re talking about, of adding value by creating a sense of community that is going to be something that takes you to the next level. So it’s an engagement that matters.

Create a positive experience. And it’s something that, frankly, you know, as marketers, you might not be able to measure, but you certainly can see the impact over time.

Well, this is a marathon, not a sprint.

There are tons of other things you can do. These are just five ideas that I came up with, but I’ve seen work.

All the best. #KhabarLive #hydnews

‍Follow 4 Easy Steps To 'Renew Your ‍‍Driving Licence' Online

Here are four easy steps to follow to get renewed your driving licence online. The simple and easy method to fill details online, submit documents, pay fees and get your card approved.

When the validity of driving licence is over, usually we approach an agent. However, you can apply for renewing your expired driving licence and even pay the fees online. You can apply online and submit the copy at the RTO office.

Step 1
All the information like the licence and vehicle registration details is available on the website of the motor vehicles department ( Open the Parivahan website. On the webpage, 'Vahan' deals with vehicle-related procedures and 'Sarathi' deals with licence-related issues. Click on Sarathi, choose driving-related service and then on the state from where you have obtained your licence. All the services related to the driving licence will appear on the screen.

Step 2
Choose 'DL Service' (driving licence service). Provide your licence number and date of birth and the details about the licence owner will appear. If the details are correct, then click on the 'yes' option. Then choose ‘driving licence renewal’. The option to update your mobile phone number will show up. If you haven't updated the mobile phone number, then do it and immediately you will receive the application number as SMS.

Step 3
When you apply for renewal of driving licence, you will get the options to download the self-declaration form, form 1, form 1A and form 2. These are the forms for medical fitness, eye certificate and physical fitness. Download them and take prints. The form will have your photo and digital signature. Visit a medical officer and eye specialist, get yourself examined and obtain a signature from them on the form.

Step 4
Open your application window after providing your application number and date of birth, get all the documents scanned and upload them. While scanning, ensure that the medical officer-eye specialist's seal and registration number are clear. After that, pay the fees online and then submit the application. After the online procedures are over, submit the copies of all the documents at the RTO along with the original driving licence. Also provide an envelope with your full address along with pin code and phone number, and a Rs 42 stamp. The licence will reach your home. Due to the prevailing circumstances, all the validity dates of driving licences have been extended until December 31. The application can be submitted through Akshaya Kendras or E-Seva Kendras.

How to change address
If you want to change your address on the driving licence, you can apply through the 'Change of address' option on the Parivahan site. The address can be updated during driving licence renewal too. The service will cost Rs 260. You need to uploaded all the required documents for address change.

RTO appointment
You need to book an appointment with the RTO when you are changing your address, when you are applying for a duplicate driving licence or if you want to make any changes on the licence. On the day of appointment, you need to be present at the RTO with a self-declaration.

Grace period
If you are applying for renewal of the driving licence within one year of the expiry of its validity, you can do so without paying any fine. If it is after a year, you need to follow the procedures required for applying for a fresh driving licence. For up to five years, you need to give only the part two road test. If it is over five years, you have to appear for the part one ground test (H test) too. Currently, you can renew your licence within the last year of its validity.

Black list
If you get involved in any criminal activity, your driving licence will be blacklisted. You can remove your name from the blacklist only after you pay a fine, after the completing the duration of the punishment like licence suspension, or after attending in-person for a hearing. #KhabarLive #hydnews

Sunday, September 12, 2021

Why Many Young People Are Dying With Massive Heart Attack Or Cardiac Arrest?

The recent death of 40-year-old actor Sidharth Shukla reportedly from a heart attack and subsequently cardiac arrest has brought home the fact that even the young and seemingly healthy are susceptible to heart related issues.

Nowadays, 1 in 5 heart attack patients are younger than 40 years of age. Here's another troubling fact to highlight the problem: Having a heart attack in your 20s or early 30s is more common. Between the years 2000-2016, the heart attack rate increased by 2% every year in this young age group.

Arvind Rao does not fit the profile of someone who you would imagine having a heart issue. At 33 years of age, he works out every day, and doesn’t smoke and rarely drinks. So when he found he was having what he assumed was gastritis pains, he put it down to all the eating out he had been indulging in over the past couple of days. When the pain didn’t subside, he decided to visit the doctor. A test revealed he was having a mild heart attack. Luckily, the doctors quickly took action and he survived it.

“Being young does not mean one is immune to heart attacks,” says Dr Sandesh Prabhu, Consultant–Cardiology & Electrophysiology, Care Hospitals, Banjara Hills in Hyderabad. “We are seeing more youngsters coming in and presenting with cardiac issues these days-- before sons used to bring in fathers who were having heart attacks, now we see parents bringing their sons in.”

The recent death of 40-year-old actor Sidharth Shukla reportedly from a heart attack has brought home the fact that even the young and seemingly healthy are susceptible to heart-related diseases as well.

A heart attack, known as a myocardial infarction, is when the blood supply in the coronary arteries reduces due to a blockage leading to the muscles dying because of lack of oxygen. “These blocks are caused by plaque rupturing,” says Dr Sakthivel, Consultant - Cardiologist at Apollo Hospitals in Hyderabad. When there are fatty cholesterol deposits (plaque) in the arteries and a person is exerting too much, stressed, or has increased sympathetic overactivity (where the nervous system goes into overdrive due to stress and can raise blood pressure and affect the cardiovascular system), the plaque ruptures and leads to clot formation and heart attack. A heart attack that isn’t caught in time can lead to cardiac arrest. 

“A lot of young people in their 20s and 30s are coming to us with myocardial infarction and need bypass surgery and angioplasty,” adds Dr Sakthivel.

But what causes these heart attacks? There are the typical reasons– obesity, hypertension, smoking, doing recreational drugs and a family history of heart disease. But there are also harder to quantify reasons like stress, sedentary lifestyle and eating junk food which is leading to more youngsters presenting with coronary conditions. Most times it is a combination of factors that leads to heart attacks.

Stress, Dr Prabhu says, is something that should not be ignored and is a common risk factor when it comes to heart attacks.
“We see so many youngsters who are in high-pressure jobs and very stressed,” says Dr Prabhu. Moreover, with prolonged work hours, no work/life balance, lack of physical activity and with job security becoming an issue due to the pandemic, stress is at an all-time high for many. 

Family history has a role to play as well. If hypertension, heart diseases or diabetes run in the family, it tends to present earlier in each generation and adds to the risk of having a heart attack. This makes it important for people to get themselves medically screened from a younger age and more frequently, says Dr Sakthivel.

To prevent heart attacks, doctors highlight the importance of doing 30 minutes of activity daily (jogging, walking or any form of cardio), medical screening once every couple of years after the age of 35 (if there is a family history of certain diseases, tests need to be done every year and from an earlier age), no smoking, eating a fiber-rich diet, maintaining a healthy weight and keeping stress under control.

While men more commonly have heart attacks, women aren’t completely immune to them. “The problem is that with young women the diagnosis or presentation is late as they assume it isn’t a heart attack. They only come when symptoms are severe,” says Dr Prabhu.

How does one know they are having a heart attack? “There are varied presentations,” says Dr Prabhu. “While some come in with the classic chest pain. Many present with a typical presentations like gastritis, but when we do an ECG, ECHO we see a heart attack is taking place.”

Moreover, when a young person who is seemingly fit comes in with chest pain or breathlessness, the suspicion of heart attack is less and a lot of times the relevant tests aren’t done by medical professionals. “Please make sure you are evaluated for one if you have symptoms or family history,” cautions Dr Prabhu. “Rather than assuming it is not a heart attack, it is better to prove it isn't one.”

Symptoms to look out for and when to see a doctor:

> Chest pain. Sudden onset and atypical and usually radiating down the left arm. 
> Breathing difficulty
> Sudden onset of fatigue and lethargy
> Sudden onset of exertion intolerance 
> If there are pre-existing conditions like hypertension, diabetes and there is the development of any new symptoms please get it checked. #KhabarLive #hydnews

Saturday, September 11, 2021

Rethinking Sustainable Solution To 'Rohingya Crisis' - Limits Of World Bank’s Proposal

Washington-based global lender the World Bank, through concessional lending arms, has gone to bat for Bangladesh to foster its development initiatives since 1972; committing more than $30 billion by backing priorities in economic, social and infrastructural development. 

Since 2018, this UN affiliated multilateral body, largest source of financial assistance to developing nations, has committed a total $590 million grant to support Bangladesh to confront the challenges posed by the influx of the forcibly displaced Rohingya. 

Recently, this bank has been extensively denounced both by policy wonks and mass people after its proposal, through "Refugee Policy Review Framework'' (RPRF), on Rohingya's integration in Bangladesh. How rational is this proposition of the World Bank? 

Four years ago, in late August 2017, "breaking-news" across the world were dominated by the massive influx of Rohingyas to Bangladesh, a result of military-backed bloody "clearance operation". A 444-page report of the UN's Independent Fact-Finding Commission substantiated that more than 7,25,000 Rohingya fled to Bangladesh after this deadly crackdown. 

The degree of atrocities of this "campaign of terror" embarked on by the military was so intense that the UN High Commissioner for Human Rights referred to it as "a textbook example of ethnic cleansing" whilst other investigators dubbed it as "genocide". In the first three weeks of August 2017, Bangladesh received more refugees than entire Europe did in 2016 during “Syrian crisis”. 

Since then, Bangladesh has been generously hosting more than 1.2 million Rohingyas as short-term guests ensuring "safe haven" on humanitarian grounds. Now, Cox's Bazar based 13 Kilometers long Kutupalong "mega-camp", the largest refugee settlement camp in the world, is the home to this beleaguered community. 

Rohingyas, living in Arakan for thousand years, have been actively involved in Burma's politics since independence. The recognition of Rohingya as Myanmar's citizens by the International Court of Justice (ICJ) resolves their identity crisis by providing a legal base. 

Besides, in the hearing of ICJ, Aung San Suu Kyi defined Rohingyas as Arakan’s Muslims. Myanmar signed two repatriation agreements with Bangladesh in 2018 and 2019 respectively giving consent to take back their citizens. Although these repatriation agreements were in vain due to reluctance of Myanmar, still these agreements are significant proof of Myanmar’s official stance on Rohingyas’ citizenship. 

Though there is no light at the end of the tunnel, still Arakan Rohingya Society for Peace and Human Rights, in response to the WB's framework, stated in point blank that they have no desire to receive Bangladeshi citizenship and would like to return to Myanmar. 

The WB has proposed to review the RPRF for 14 member states, currently hosting refugees, including Bangladesh, for gauging the effectiveness of the grants for the refugees and host communities under its "soft-loan window" International Development Assistance. This global framework, being reviewed triennially, undertaken in cooperation with UNHCR, suggests providing refugees the rights to procure land & property, choose place of residence & freedom of movement, have equal access to the nation's public service & the labor market etc. like the citizens of the host country. The WB offered $2 billion to Bangladesh, if it integrates Rohingya refugees with economic & social rights. 

The framework is germane for Bangladesh since this move will pave the way for the Rohingyas to become permanent citizens through integration into Bangladesh’s populace. Bangladesh reiterated its stance, by rejecting the proposal outright, stating that Rohingyas are not “refugees” rather “forcibly displaced persons” to whom Bangladesh extended temporary shelter.

The study "Impacts of the Rohingya Refugee Influx on Host Communities" conducted by the UNDP expounded how the overcrowding Rohingyas affected host communities. The major adverse impact includes price hike, increase of poverty, rise in housing cost, reduction in wage rate, deforestation, environmental casualty etc. 

Moreover, the rise of intragroup and intergroup conflicts in the Rohingya camps shrunk the space of coexistence between the host communities and refugees by recasting the social makeup. This month, August 2021, marks the fourth anniversary of the Rohingya exodus to Bangladesh, but a sustainable solution is yet to be found.

The 1951 Refugee Convention suggests three way-outs to the refugee crisis: integration; settlement to a third country; or repatriation. Approximately 166.65 million population of Bangladesh, 8th largest in the world, makes it one of the densely populated countries with 1,125 people in per sq. km. 

This small country, 92nd in terms of land size, with a total landmass of 147,570 sq. km, slightly smaller than the US Iowa state, is hosting 1.2 million Rohingyas which is higher than the total population of Bhutan. No country in the world is bearing the burden of so many refugees as by overpopulated Bangladesh. Bangladesh, with an unemployment rate of 5.30%, exports approximately 60,000 workers abroad every year which indicates the country's inability to create employment and struggle to generate employment for its gargantuan unemployed youths. 

This attracts pointed attention towards inadequate demand of labor in Bangladesh. So, the possibility of integrating the Rohingya into the local community is nipped in the bud. As the number of Rohingya refugee is gigantic, more than a million in Bangladesh and some more are living in 19 other countries and no country has shown interest in receiving them, the option to settle them to a third country seems impassable in foreseeable future. The only way out to Rohingya crisis lies in safe repatriation to Myanmar. 

As the Rohingyas also want to return to Myanmar, integration into Bangladesh, following WB's recommendations, is like denial of their fundamental & human rights. Some local experts believe that integration may lead to a new “Palestine Crisis” by jeopardizing the sovereignty of Bangladesh and endangering the geo-political stability of South Asia. 

This kind of proposal from responsible global leaders like WB will motivate Myanmar to slacken the repatriation process by increasing complexities to this multifaced dilemma. Instead of suggesting such impracticable proposal, WB could create pressure on Myanmar to comply with the Universal Declaration of Human Rights adopted in 1948 by the UN. It could offer financial incentives to Myanmar for expediting the repatriation in internationally monitored safe zones. Some international organizations are planning long-term programs for this “short-term emergency crisis” which will just linger the repatriation process. 

Bangladesh is trying its level best to ensure decent arrangements for Rohingyas with its limited financial strengths. Despite not being a signatory of 1951 refugee convention, Bangladesh complies with its conditions, i.e., not forcing any Rohingya to go back to Myanmar. 

Accepting WB’s proposal will add fuel to the fire by acting as a pull factor for other Rohingyas, around six lacs, to come to Bangladesh from restive Myanmar. Bangladesh has to bring substantial changes in its policy if it agrees to accept the framework, a complex & time-consuming process which will intensifies the misery. Safe & dignified repatriation of Rohingyas to Myanmar is the only sustainable solution to come to an end to their plight. Bangladesh needs more support from international communities to resolve this crisis. 

The country may expect that the world communities will consider all the relevant issues including socio-economic conditions of Bangladesh before making any recommendations to resolve the protracted Rohingya refugee crisis by bringing light of hope to put an end to their struggling present. #KhabarLive #hydnews 

(About the Author: Kazi Mohammad Jamshed, a strategic affair and foreign policy analyst, working as a lecturer at department of International Business, University of Dhaka. He can be reached at