In 1993 Eiji Toyada, the Toyota Motor Corporation [TMC] President, questioned how acceptable it really is in the 21st century, to continue to build cars the same way. And with that thought was born, the G21 project that aimed to create vehicles using entirely new technology. Toyota’s commitment towards the environment has resulted in their utilization of technology and processes that keep environmental impact at their minimal in all stages of the vehicle life cycle.
Today, these efforts have lead to Toyota’s very own Hybrid brilliance in motoring, making Toyota a pioneer in Hybrid Technology. The Toyota Hybrids now combine the convenience of electric power with fuel to bring more than just a healthy environment to life.
Toyota Hybrids are intelligent cars; capable of discerning when the car needs to switch between both electric power and fuel, these cars are programmed to also combine electric power and fuel to maximize efficiency. Today, Toyota Kirloskar Motor (TKM) has launched India’s first locally – manufactured Hybrid Car, marking a landmark in the history of the Indian Automobile Industry. It has gone on to sell over 5 million units of its newly developed Hybrid across the globe. The Camry comes with an exclusive 2.5L beltless petrol engine combined with an electric motor and total system power of 205 ps.
But this isn’t Toyota’s first contribution towards environmentally sustainable vehicles. In as far back as the year 1997, Toyota declared their commitment to the world, with the launch of the first mass-produced hybrid vehicle- the Toyota Prius. Pioneering the future in motoring, the Prius is still the best selling alternative- fuel vehicle in the world. Toyota is committed to keeping the planet green and champions this cause with their ‘Toyota Green Initiative’, which seeks to transform the planet by empowering people with sustainable lifestyles.
Toyota understands that the only way to overcome carbon emission woes is by adopting “alternative motoring”. It is with their use of futuristic concepts and technology, that Toyota continues to broaden the extent of this commitment with their outstanding success in Hybrid Technology.
