Showing posts sorted by relevance for query sports. Sort by date Show all posts
Showing posts sorted by relevance for query sports. Sort by date Show all posts

Saturday, January 10, 2015

Uncertainity Clouds Over 'National Games 2015' In Kerala

It’s a holiday season that has gone awry for the National Games organising committee. The multi-discipline event stares at another postponement after the organisers failed to procure necessary equipment for at least half-a-dozen sports in time owing to the Christmas and New Year period.

The organisers fear that the equipment ordered for events such as wrestling, canoeing, gymnastics and boxing, among others, will reach India only after the Games begin on January 31 and are making a last-ditch effort to rent them either from the Sports Authority of India (SAI) or respective national federations.

Thursday, April 09, 2015

IMPACT: Minister Asks Sports Authority To Save Haryana's Gold Medallist Boxer 'Rishu Mittal' From Poverty

INNLIVE published the news story in these columns, recently. As an impact and moved by the plight of a state level gold-medallist boxer who is working as a domestic help, Sports Minister Sarbananda Sonowal has asked the Sports Authority of India and Boxing India to look into the matter and provide all help to her.

"I have asked SAI and Boxing India to look into the matter and offer all necessary help to the boxer," he told INNLIVE over phone today.

Sonowal also asked the Haryana government to offer all possible assistance to the state-level gold-medallist boxer, Rishu Mittal, who hails from the state.

Sunday, August 08, 2021

‍‍‍How Badminton Star Sindhu Makes Telugu States United With Her Medal Achievement?

At a time when the Telugu states of Andhra Pradesh and Telangana bicker about their share of river waters, the phenomenon called P.V. Sindhu makes all of them and their leaders forget these issues a while with her athletic exploits and Olympic medals.

Sindhu is a major unifying factor and is equally celebrated by both the Telugu states every time she wins.

When she won the badminton silver medal in the 2016 Rio Olympics, the Telangana government rewarded her with a sum of Rs 5 crore, while Andhra Pradesh gave her Rs 3 crore and a plum state government job.

Former Chief Minister N. Chandrababu Naidu offered her the job of a Deputy Collector, which is the top job through the state public service commission's recruitment process.

In fact, a Deputy Collector's job leads one to become a conferred Indian Administrative Service (IAS) officer later on in their career.

As an employee of the Andhra Pradesh government, Sindhu says she is always encouraged and helped with working leave when needed.

Will Sindhu also go on to become a senior official in the state government after completing her badminton conquests, taking a leaf out of former fast bowler and inaugural 2007 T20 world cup winning Indian team member Joginder Sharma? Will have to wait and watch for some more years.

Sharma bowled the last over of the T20 world cup to trounce Pakistan and went on to become a senior officer in the Haryana state police department.

After winning her historic second medal at the Tokyo games, becoming first Indian woman to do so, Andhra Chief Minister Y.S. Jagan Mohan Reddy hailed her as the lone Indian woman to do it.

"All good wishes and congratulations to our Telugu girl Sindhu for winning Bronze for India at Tokyo Olympics 2020," said Reddy.

He did not stop with the wishes but proceeded to reward the state government employee and Olympian with a cash award of Rs 30 lakh.

The Andhra government handed over the cheque to the badminton superstar on Friday after she met Reddy along with her family.

Minister Avanti Srinivas handed over the cheque to Sindhu in the presence of special chief secretary Rajat Bhargava and I & PR Commissioner Vijay Kumar Reddy.

Even before leaving for Tokyo, Reddy met Sindhu and handed over a cash incentive of Rs 5 lakh, along with a copy of the government order allocating 2 acre of land to Sindhu to set up a badminton academy in the port city Visakhapatnam, which will soon become the executive capital of the southern state.

On being asked when she would set up the academy, the much loved shuttler said she would do it soon.
"I am so grateful for your continuous support Andhra Pradesh Chief Minister, thank you sir," said Sindhu.

She said the Chief Minister is constantly supporting her and even assured that they are always behind her, including offering whatever she needs to make sure she keeps winning.

"I am very happy. He (Reddy) congratulated me. The Chief Minister blessed and told me to definitely bring a medal and I brought a medal. The whole state has been congratulating me. Thanks to all of them," she said.

In fact, Reddy himself urged her to start the academy soon to nurture more youngsters like her.
The ace shuttler also praised the Andhra Pradesh government for introducing schemes to encourage sports-persons.

Appreciating the state government for reserving 2 per cent jobs for sports-persons in government posts, Sindhu said: "It is appreciable to know that the state government is giving YSR awards to sportspersons to encourage them."

After reaching Hyderabad from Tokyo via Delhi, Sindhu received a rousing welcome in Telangana state as well. V. Srinivas Goud, the Telangana Sports Minister, was present at the airport to personally welcome her along with other senior officials.

Goud also met Sindhu before leaving for Tokyo and playfully engaged in a short badminton game with her.

Several Tollywood actors celebrated the badminton superstar's success with equal zest, including Lakshmi Manchu, Mahesh Babu, Varun Tej, Sharat Chandra and others.

Telugu film legend and megastar from Mogalturu village Chiranjeevi said: "Congrats Sindhu on winning the medal and creating history for being the first Indian woman to bring Olympic medal twice in a row."

Outside the sporting realm, the badminton virtuoso unites both the states by embracing and revering deities in the Telugu states.

She is a regular at Lal Darwaza Mahankali temple Bonalu celebrations. Like a traditional Telangana girl, Sindhu carries the �Bonam' during the popular festival in Hyderabad.

Similarly, she has great devotion for Kanakadurgamma at Indrakeeladri in Vijayawada. She visited Kanakadurgamma temple on her return from Tokyo along with her family members.

Sindhu said she is a devotee of the deity and visits the temple regularly.
The shuttler not only unites but has also inspired a generation of young people with her sporting excellence, resulting in more youngsters taking up the sport nowadays in the Telugu states. Sindhu and her victories are leaving a lasting positive effect on both Andhra Pradesh and Telangana as well as the whole nation. #KhabarLive #hydnews

Wednesday, May 15, 2013

UNDERWATER AQUARIUMS TO BOOST TOURISM IN AP

By Saeed Mirza / Hyderabad

While construction of underwater tunnel aquariums are expected to cost Rs. 100 crore each, the water sports facility at Nagarjunasagar will be a Rs. 250-crore project

The Tourism Department in its effort to offer new tourism and entertainment options to tourists in the State, is planning to construct two world-class underwater tunnel aquariums and marine theme parks in the capital and also at Visakhapatnam. The department is also working on developing a water sports and marine theme park at Nagarjunasagar as well.

Tuesday, May 30, 2017

An Open Letter To Salman Khan: Out With Bollywood

Salman Khan, do the right thing; propose a sportsman’s name for the ambassador of Indian Olympic Association.

Dear Salman,

Even as I start this letter I know that while you are never going to take an interest in it, your armies of fans might. The love and loyalty that you inspire knows no bounds. And that is truly admirable. Everyone wants to have a piece of you—the selfie, the reply on Twitter, the handshake—it must get exhausting.

Wednesday, February 11, 2015

Travel Cities: Marbella - A Rich Place To See And Be Seen

Marbella is known to be the playground of the rich and famous, who own apartments, villas or have parked yachts there. It is situated along the Costa del Sol and offers the same lifestyle as the French city of St. Tropez. 

An endless supply of world-class restaurants, luxury hotels, huge golf courses, fashionable shops, a lovely marina and a vast number of lively activities keep you entertained throughout the day.

Tuesday, October 15, 2013

'Nikhat Zareen' Boxing Talent Proved Beyond 'Mary Kom'?

By Aeman Nishat / Hyderabad

“Rhythm is everything in boxing. Every move you make starts with your heart, and that’s in rhythm or you’re in trouble.” Nikhat Zareen has rhythm. She is what sports coaches like to call a natural. Put her on the field, on the mat, in the pool and give her some time – before you know it – she will pick up the sport and better you before you know it. You spent years trying to master a sport and she needed just a few months. It’s almost unfair. 

At 17, Zareen is a former world junior champion and won a silver medal at the recent AIBA World Youth Boxing Championships. And anyone who watches her work the bag will tell you she is good. She has what in boxing circles they call quick hands – in one minute, she can throw 135 punches at the bag. Some of the best boxers only manage a 100. 

Friday, August 27, 2021

Extracurricular Activities To Do While Studying Gives Your CV A Great Boost

We intend to study abroad to gain that academic excellence and an edge over the others compared to students back in your own country. However, when you plan to study abroad and then work there, you need to stand out amongst the diversity of international students who already exist there to land that progressive and dream job.

Gaining academic excellence and knowledge should be your ultimate goal while going to study abroad. New language, new friends, new cuisine, new insights, and new learnings come along while learning with other students from diverse cultures. Well, there is something that you should add to your profile seriously while studying abroad consciously. Yes! It involves yourself in extracurricular activities. What does that mean?? Where can I find time for them? What exactly do I need to do? How will it help? Confused? Don't worry; this blog then is just for you. Read till the end to know about extracurricular activities to do while Studying Abroad and why. Get started.

Things to do while studying abroad that can give your CV a boost

We intend to study to gain academic excellence and an edge over the others compared to students back in your own country. 

However, when you plan to study abroad and then work there, you need to stand out amongst the diversity of international students who already exist there to land that progressive and dream job. So only academic achievements may not be enough all the time to make yourself stand out from others. So if you do want your CV to stand out once you graduate from university, get started with some extracurricular activities along with your study right away!

Do we understand that you must be thinking about these extracurricular activities that I need to take up? Well, they can be anything of your interest ranging from things like joining the university sports team, learning a new language, or becoming a peer mentor. It will add to your CV and display your existing skills and interests besides your academic achievements to the recruiter. It makes your personality attractive!

We would sincerely advise every student not to underestimate the importance of extracurricular activities on your CV. There is a lot of competition for picking up that dream job, so anything you can do in your free time that leads to developing new skills will surely help make your CV stand out from the rest! 

We bring you 10 extracurricular activities that you can think about and pick up based on your interest. However, more choices can be vast; take up anything substantial you feel will stand out in your CV!

1. Become a Volunteer

Volunteering is a great extracurricular activity to opt for. It allows you to give back to society and is rewarding as well. It proves to be an excellent addition to your CV that demonstrates to the recruiter that you have a good work ethic and possess good organizational skills, too, as you have juggled between volunteering and studying.

You can find some volunteering opportunities in the locality of your university or where you stay in case off-campus.

2. Join a sports team

Playing a sport is a great extracurricular activity. Playing a sport requires various skills that are recognized and appreciated by a recruiter. Well, you can play any sport, be it football or basketball, join a sports team and play for the team. You can find such opportunities within the university or even in your local area.

3. Join some societies.

Make an attempt to join any society, and it is going to shine on your CV. You can even boast about it to your recruiter, especially if it is a friendly society. You must be thinking, what kind of society should you be joining? Well, it can be related to your degree or future professional aspirations. You can even join a club that teaches you something completely new too! 

4. Be actively involved in events related to your university

Become an active member for all events related to the university. This involvement of your university activities will showcase to the employer that you are social, possess leadership skills, take the initiative, manage time, and be a good communicator. 

5. Part-time job

If you can finish your university or college work well in time and efficiently, then you can consider picking up a part-time job too. This will give definitely give your resume a boost because it showcases your time management and organization skills.

6. Peer mentor

Becoming a peer mentor if helping other students is your calling is a great extracurricular activity to try your hands on. Most of the universities have peer mentoring and tutoring schemes. In this, the second and third-year students support the first-year students to adjust to university life. You could be involved in taking the new students for a campus tour, addressing their queries over an email, and being there as a friend on campus for them.

7. Take up an internship

Internships are a great way to get into the industry's workspace that you will finally work in. It is an experience that teaches you a lot and gives you the practical experience of your theory learned.

Internships are a great extracurricular activity to add to your CV. It is because it shows your natural ambition and passion, as you have worked for free or for a negligible amount during your internship.

8. Get Political

Think what strikes a chord with you. Is it teaching someone free of cost or helping people with mental health issues. Identify the cause dear to your heart and join a political society or campaigning group to work towards that cause. You will surely come out with excellent leadership skills and an excellent addition to your CV.

9. Start your Vlog

Pick up a passion that is close to your heart, and you can start your Vlog on social media. This extracurricular will definitely showcase the commitment and education that you have towards things you enjoy to the recruiter. A great addition to your CV for sure, keeping in mind how the world is moving regarding social media.

10. Launch your podcast

This is also a new innovative extracurricular picking up nowadays. It does not require much, just a microphone, a phone, and an idea to make it unique. Identify your passion and start your own podcast. It's a tremendous extracurricular to add to your CV and implies the excellent communication skills you possess.

You may go to the best university and gain academic excellence, but when you begin to work in the real world, what is also required is a set of skills. Leadership, communication, teamwork, time management, organization are all skill sets that are a must in your workspace. Start early by indulging in various extracurricular activities while you study. Push your limits and explore. At the end of the day, it will add to your CV and help you stand out with employers. 

Remember, extracurricular activities are not only an excellent way to demonstrate your interests and individuality to the recruiters, but it also showcases to them that you have a range of valuable skills that you could apply to the job if selected. #KhabarLive #hydnews 

Wednesday, January 08, 2014

From UP Govt With Love, Rs. 334 Crore To Akhilesh's Saifai

By Sofia Razzack | Lucknow

MERI RAAJNETI Since it came to power in Uttar Pradesh 21 months ago, the Akhilesh Yadav government has allotted Rs 334 crore for various programmes and projects at his ancestral village, Saifai in Etawah district.

Saifai has a population of 7,141 and is part of Jaswant Nagar assembly constituency of PWD minister Shivpal Yadav and Mainpuri Lok Sabha constituency of Mulayam Singh Yadav. It was pampered during Mulayam's regime too, when it was made a subdivision and went on to get a Rural Institute of Medical Sciences and Research, a sports complex and an airstrip.

Friday, August 13, 2021

‍‍‍Hyderabad Yatch ‍‍Club Celebrates 'Azaadi Ka Amrit Mahautsav' Sailing With Lesser Privileged Children

The Credo of the Yacht Club is Dignity through Sports. The Yacht Club of Hyderabad marks 75 years of India’s Independence with a flourish of saffron white and green as part of the National Azaadi Ka Amrit Mahautsav celebrations at Hussain Sagar Lake in Hyderabad.

The Yacht Club of Hyderabad is now one of the fastest growing, performance-oriented water-sports facility in the country, bestowed with world-class training systems for both recreational and competitive sailing, and continues to perform at the top levels of national sailing consistently.

It was done taking inspiration from The Azadi Ka Amrit Mahotsav, an intensive, countrywide campaign announced by the Government of India to focus on citizen  participation in nation-building, where small changes, at the local level, will add up to significant national gains.

With 86 state and national medals, multiple national titles and three of its wards being selected for the Asian and World Championships, the YCH Foundation reaffirms its dedication to the nation with a display of the tricolour lighting up the very waters that also played a key role in nurturing the four Indian Sailing Olympians at Tokyo 2021 during their formative years.

Suheim Sheikh loves sailing. A graduate from IIT Madras, he ran a software products company involved in the creation of real-time Stock Trading and Surveillance systems and worked extensively on Fraud Management. Leaving this world of software behind, he decided to pursue his passion and make a difference using it as a tool for the upliftment of lesser privileged children.

Suheim purchased a few boats when he was the Commodore at the Secunderabad Club. He then approached the Army. The Army was willing to help him park the boats but this wasn’t enough, as the sailors weren’t getting any access.

Suheim then approached the State Government for assistance. Since water-bodies are under the purview of the State Government, he explained his intentions to them. It wasn’t difficult persuading them, and Suheim soon found himself well on his way to realise his dream of making children take up sailing seriously as a sport.

Says Suheim “It seemed unfair that the city could not access the water while having such a beautiful lake in its midst. I have enjoyed the sport and the lake for so many formative years of my life.”

Thus was born the Yacht Club of Hyderabad, with the intent of creating infrastructure for all to access. Sailing has been an integral part of the city, and it’s iconic Hussain Sagar lake for more than a century. Suheim, however, noticed that sailing was a sport which wasn’t within everyone’s grasp.

Most of the competitions organised were inter-club events, open only to club members. As for the participants, most were seniors. There were very few children.

Suheim conceptualised the Monsoon Regatta in 2009. In its first year, the event became the largest sailing event in India. Finally, Suheim had broken a barrier, which allowed only Army and Navy personnel or wealthy civilians to take part in sailing.

But Suheim really wanted to do is train a mixed batch of children. Those who couldn’t afford to sail, but had the talent. The Army only takes in jawans after the age of 18. In order to excel at a sport, you need to begin much earlier.

The first batch of 2009 saw three or four kids from a government school taking part in the program. Suheim and his team explained to the children that their education, fees and tuition would be taken care of.

“Dignity through Sports”, is what Suheim termed this initiative.

Set up as a not-for-profit enterprise, the club focused on honing the skills of economically challenged children from government schools. This hard work paid off, as the club produced two national champions in the sub-junior and junior categories within six years, and many in the top 10.

The program is simple and effective. Orphans and deprived children with diverse backgrounds like farming and labour are trained to top levels during the first six years, with their education and nutrition funded and monitored by the Yacht Club of Hyderabad. Many of these kids have decided to give back, and have become instructors at the club.

Suheim is pleased with the way the program is helping change lives. One of the kids sailed with the team for a few years, after which he joined the Indian Armed Forces. The number of batches increased, and so did the focus and drive of the children participating in it.

Inspired by the success of this venture, Suheim started a program called the “Naavika Program”, exclusively for girls. Once again, the Yacht Club of Hyderabad worked with girls from government schools.

Thus, starting with four children and three small boats, the Yacht Club of Hyderabad today has 50 odd boats and more than 50 children participating in the program. Working largely as a privately funded organisation, it focuses on deprived children of government schools, teaching them to sail at the national level.

Suheim uses the sport as a medium to help these children upgrade their ability to handle challenges, success and failure, and fine-tune their spirit of competitiveness.

The Yacht Club helps kids with career counselling, helping them with admission to better institutions, and providing them with nutrition, medical aid, bikes to get them to school, and academic help. The kids travel across the country to championships, and some have even ventured as far as Hong Kong and Singapore for regattas.

Suheim works with children from diverse backgrounds. Kids from affluent families also attend the program, and this has its own benefits. One turns aspirational, and the other a bit humble from the interaction. The focus of the program is to provide kids with a stable and sustainable career, and move them gradually from the vernacular medium to English, and finally into a lucrative profession of their choice.

The Yacht Club of Hyderabad works closely with the Social Welfare Department of Hyderabad, and also the Naandi Foundation. The club is actively and continuously involved in the development of the children, holistically.

Constantly upgrading infrastructure is expensive, but thankfully, having paid students in his batches helps Suheim meet the many costs that need to be taken care of. The Yacht Club hence has some of the finest facilities in the country, which is helpful in making it more revenue-stable and less dependent on donations.

Every good venture always faces hiccups in the beginning, and the Yacht Club of Hyderabad is no exception. Whenever there is an idea that feels out-of-the-box, people tend to object. Suheim recalls a few naysayers who objected to starting another sailing club in Hyderabad, especially when it wasn’t going to compete with the Army or the Navy or against other leading clubs.

Completely missing the point of Suheim’s venture, these voices of dissent discouraged him from starting the program of helping kids.

Thankfully, Suheim decided to steamroll the resistance by just carrying on with his vision. He, however, maintains that if sailing were promoted as a sport by the State Government, instead of a privately run sport, participation would increase.

Sailing is still at a nascent level in India, and if the Government takes over at this stage, it would open the doors to a wider range of audiences willing to participate. A sport is not just for the privileged few, but for all.

If more children take up sailing, the talent-pool will increase, raising the skill-level of the sport in the country. Suheim gives us the example of the child of a house-maid, who went on to win the National Championships.
Speaking in broken English didn’t deter the participant, who beat the competition hollow. #KhabarLive #hydnews

Thursday, September 04, 2014

Disabled athlete sells gold medals to buy mother's medicines

There are few moments in a sportsperson’s life that are more heartbreaking than when they have to part with their hard-earned medals. Powe-rlifter Indira Gaikwad however, did not have much of a choice, as she had no other means to buy medicines for her mother.

Gaikwad, a disabled champion, has won 35 gold medals at various international and domestic events, some of which she sold as scrap recently, to collect Rs 500 for the medicines. She had received the Shiv Chhatrapati Award in 1997, the state’s highest honour for sportspersons, but despite that, she has spent 17 years struggling to make ends meet, searching for a government job in the meanwhile.

But her hopes were shattered last month, when the state Minister for Sports and Youth Welfare, Padmakar Valvi told her it was not possible to give her a job. “I heard that now a days, many sportspersons are getting jobs in various government departments, then why is the state government doing such injustice with me?” asked Gaikwad.

Friday, September 02, 2016

Olympic Concerns: Why Calls To Build A Sporting Culture Are Just Another Version Of Jingoistic Nationalism?

By M H AHSSAN | INNLIVE

It is little more than a cruel joke to suggest that India lacks sporting prowess because of the lack of a sporting culture.

We are about to lock up the largely empty medals cupboard for another four years. Small-town women and men will go back to their small towns, though some may manage a well-deserved escape from their generally hard lives through participation in the Olympics.

Monday, August 22, 2016

Olympic Concerns: Why Calls To Build A Sporting Culture Are Just Another Version Of Jingoistic Nationalism?

By M H AHSSAN | INNLIVE

It is little more than a cruel joke to suggest that India lacks sporting prowess because of the lack of a sporting culture.

We are about to lock up the largely empty medals cupboard for another four years. Small-town women and men will go back to their small towns, though some may manage a well-deserved escape from their generally hard lives through participation in the Olympics.

Tuesday, April 23, 2013

NOW, THIS IS THE 'ADMISSION TIME'

By Anuj Garg / Jaipur

The students’ community is stressed to find the right college and the most suitable programme option. For them, it is like standing at crossroad with thousand career choices to make. It is a difficult task.

With the declaration of most academic results, students are now looking for clarity on what programmes to take and which college to join. For some, this is a simple exercise as the subjects taken in 10+2 and marks secured, limits their scope and entitles them to certain colleges in certain subjects based on the cut-offs of the respective colleges. It’s the entry to the professional colleges and universities which becomes by far, more difficult to choose from various options, due to wide and varied difference in the professional standings of these professional colleges.

Friday, August 20, 2021

‍How Fintech And Edutech Companies Calling The Shots In Cricket Sponsorship?

The much hyped Bitcoin exchange platforms are the latest to join the cricket sponsorship bandwagon already in the grip of edutech and real money gaming players.

Cricket press conferences can be predictable and mundane in nature. It can be worse if the speaker, invariably a top cricketer or coach, is a poor speaker.

Recently, virtual press conference called by the title sponsors of the Sri Lanka vs India limited overs series in Colombo was one such -- boring.

But if the media had cared to grill the two new-age companies -- Unacademy for CoinDCX -- who have taken to cricket sponsorship in a big way, the session could have been more interesting.

Most reporters who logged in on Thursday had little inclination to know about why edutech and fintech companies are seriously making inroads into sports sponsorship.

Hence after a few predictable questions to Yuzvendra Chahal and even more anticipated answers, the press conference was over in about 15 minutes.

If cricket is a roaring business today, it's because of the money edutech companies like Unacademy or Byju's are spending. Fintech made its presence felt in IPL 2020 with CRED becoming a BCCI partner. Newer players like Upstox are fast emerging.

A new bred of spenders have arrived from the Bitcoin/cryptocurrency space. Whether they will catch the imagination of people is another matter but fintech companies are going full steam to display their wares through all available media channels.

Not sure if CRED were able to make an impact during IPL 2020 with a slew of TV commercials that seemingly lacked imagination and weird.

Retired cine superstars like Anil Kapoor, Madhuri Dixit and musician Bappi Lahiri clearly didn't drive the CRED message despite consuming plenty of expensive commercial time. They were subsequently dropped.

CRED, of course, roped in former Indian cricket captain Rahul Dravid in their next series of TVCs. But it was not the brand but the 'Wall' who made news for his unusual "anger issues" and it was still not clear if CRED actually profited from the advertisement.

But that's not stopping fintech companies from jumping into the cricket sponsorship bandwagon. A financially struggling Sri Lanka was perhaps a perfect starting point for CoinDCX. They are the title sponsors of the three-match T20 Cup.

Ramalingam Subramanium, the marketing head of CoinDCX, admitted Bitcoins were new in India and the sponsorship was part of the plan to build awareness.

"Cricket has a mass appeal and it pans across generations. As we see crypto evolving in India, awareness and education is key for sustainable growth. By partnering and sponsoring the tournament, we believe we'll be able to bring right kind of awareness in the category," said Subramanium.

Sumit Gupta, the CEO of Coin DCX says: "Almost 30-40% of the audience that watches or follows cricket in India is in their early 20s or 30s and with that viewership as the base, we aim to reach out to the millennial and Gen-Z populations in the Indian market, who have either already invested in cryptocurrency or are curious about or interested in them and hence most likely to consider investing in crypto assets."

While CoinDCX will be the title sponsors, another company in similar business, WazirX will be co-presenting sponsor for the live streaming of the Sri Lanka vs India series.

Unacademy, which are the title sponsors of the three-match Sri Lanka vs India ODI series, seems to be leveraging its brand name better. It's marriage with education has been boosted by meaningful association with former cricket stars like Sourav Ganguly.

Unacademy is an IPL sponsor, too. They even wanted to be the title sponsors of IPL 2020 but fantasy cricket operators Dream11 outbid them in a close fight.

"Edutech and sports are actually a natural fit, not just in terms of the demographics but also the way the new generation consumes content. Both students and their parents follow sport, and cricket in particular is massive with a cumulative audience northwards of 400 million for an IPL season alone," said Karan Shroff, Unacademy's chief marketing officer.

"Add to this the fact that the younger generation's involvement with their mobile and computer screens (whether for learning or for entertainment) and their involvement in sport are not mutually exclusive, and we have a winning proposition of reaching out to these new learners who are breaking free of the traditional modes, in their natural habitat in a sense," explains Shroff.
 
There is a huge probability that edu and fintech companies may rule sponsorship in the Indian market, if not globally. With real money gaming facing uncertain times in high courts and even the Prime Minister's Office, operators like Dream11 and MPL may become increasingly circumspect.

Dream11 and MPL, of course have deep pockets with big investors backing them. Both are heavily involved with Indian cricket but deep down they know the honeymoon can end if the government equates the real money gaming business as betting or gambling.

MPL is already exploring the Esports market very seriously and has even tied up with the Indian Olympic Association ahead of the Tokyo Olympics.

From an ease of business point of view, these fledgling fintech and edutech companies have a clear vision, says Bhairav Shanth of ITW.

"The new age tech companies are more open to innovation and know what is the outcome or brand impact they are seeking. Since they operate in a digital environment where everything is trackable, the outcomes can be optimised by selecting the right property," explains Shanth.

ITW is a leading player in securing sports sponsorships and brand promotion. ITW works with some of the top cricket boards of the world and is also a partner of Sri Lanka Cricket too.

Shanth says: "Typically the brick and mortar brands mainly want brand visibility and are generally risk averse. Digital companies are agile and adaptive, they can tweak or adjust a campaign based on how it is delivering on their desired outcome.

"On the contrary, traditional brands have more of a legacy approach with preset ways of running a campaign. To use a music analogy, we can say one is consistent, sort of like legendary rockers Pink Floyd, while the other is evolving and agile, a bit like the K-pop chart busters BTS."

The traditional sponsors are surely on their way out. Coca-Cola, associated with football and the Olympics, are long-term global players with billion dollar deals with organisations like FIFA and International Olympic Committee.

The cricket ecosystem is much smaller compared to football or the Olympics. In keeping with the changing times in cricket and a proliferation of Twenty20, the likes of Unacademy, CoinDCX et al are expected to play smart and get the mileage they want. #KhabarLive #hydnews

Tuesday, March 10, 2015

#BloggerDreamTeam Are #CWC Players Fashion Conscious

Lights, Camera, and it is a Six!! You see a guy running across the field – a perfect advertisement opportunity for a shampoo, a shoe company. He takes a full round arm action like a well-oiled machine,  throws a ball like a bullet aim for its target – opportunity for range of products from gear oil manufacturers to tonic drinks. 

Today every action of a cricketer on field is depicted as a style icon. What more is needed when there are multiple cameras capturing each and every action of players, live telecasting it to  millions of viewers across the world.

Sunday, March 24, 2013

Indian Wrestling: Pinned Down, Not Knocked Out

Wrestling may have been dropped as a sport from the Olympics. But India’s domestic wrestling circuit will continue to raise champions.

When London Olymics Silver medallist Sushil Kumar takes to the mud arena at a local wrestling competition in Jhajjar, Haryana, he fails to draw the crowd’s adulation. The roars from the crowd atop tractors and salutary nods from hookah smoking elders are reserved for the 22- year-old Rohit Patel, for his exceptional pin of an opponent, that sealed him a victory and a place in the quarter-finals.

As Kumar takes his seat in the VIP enclave, Patel, who hails from Indore, heads back to his car to take a one-hour break before the next fight. Patel a two time national gold-medallist, is the darling of the mud-wrestling circuit has been decorated with the Bharat Kumar, the Bharat Kesari (best heavyweight wrestler), and the Rustom-e-Hind (wrestling champion of India) — the highest titles a wrestler could aspire for in India. Sushil meanwhile has achieved what Patel and hundreds of wrestlers across India are aiming for — a shot at Olympic glory.

“In mud-wrestling, the aim is to pin down the opponent. I can defeat any international wrestler on mud,” says Patel as he cools off in his car. An hour later, Patel loses in the semi-finals to an opponent who eventually wins the Jhajjar tournament, which has a cash prize of Rs 2 lakh and a silver mace as trophy. “The competition here is even tougher than the nationals. But this is a big dangal (tournament) with a huge cash prize. The next dangal in Haryana has a Rs 3.5 lakh prize. I’ll be aiming for that one,” says Patel as he walks off defeated, yet motivated with a cash prize of Rs 31,000 for finishing fourth in the tournament.

Before the event winds up, an announcement is made calling for all wrestlers and coaches across the country to assemble at the Ramlila Maidan in Delhi on 23 March. These men would walk to the Rashtrapati Bhavan to urge the government of India to intervene in a crisis that has gripped international wrestling. “It is important to keep our wrestlers motivated until wrestling is brought back to the Olympic Games. After Sushil Kumar and Yogendra Dutt made India proud at the Olympics, every wrestler now dreams of an Olympic medal. Our wrestlers are motivated enough to win in any format and we will not allow this talent to go waste because of bureaucratic apathy,” says Captain Satbir Gulia, organiser of the Jhajjar dangal.

International wrestling suffered a major setback this year after the International Federation of Associated Wrestling Styles (FILA) was caught napping. In February, wrestling was dropped as a sport from the Olympics after FILA representatives failed to attend an International Olympics Committee (IOC) meeting in Geneva. However, there is optimism that sustained pressure would lead to a reversal of the IOC’s decision in May when the next round of discussions on potential sporting disciplines are scheduled.

Even though India as a nation can no longer participate in the Olympics because of the Indian Olympic Association’s suspension over electoral irregularities, wrestlers in India do not mind contesting under the Olympic flag and taking on the world’s best for a chance to bite into six gram of Olympic gold.

“I inspire my students by constantly reminding them of what people like Kumar and Dutt have achieved. It takes a lot of hard work to train as a wrestler and for every single one of my boys, Olympics is the ultimate platform to shine. There is nothing more demotivating than taking away a dream. But for wrestlers, overcoming such temporary disappointments is not a hard task,” says Ashok Garg, a wrestling coach and former national wrestler who represented India at the Barcelona Olympics in 1992. That is where tournaments like the one in Jhajjar are helping wrestlers retain their confidence and prepare to make their respective akharas and gurus proud.

The fact that cash prizes in some dangals are at par with a man of the match award in corporate sponsored events like the Indian Premier League, speaks volumes about the kind of popular support these tournaments enjoy. The organising budgets of local dangals often go up to Rs 30 lakh; the one in Jhajjar though cost half that money.

Most of the money comes from local businessmen, politicians and former wrestlers. All contributors are openly feted with turbans and the contributions are announced on loudspeakers through the tournament. Even if a wrestler loses a bout, elders who liked the way he fought give him money. Some tournaments like the one in Jhajjar, give money to even the losing wrestlers. In addition, the audience often bet amongst themselves and when someone makes money off a wrestler he ensures the player is given a token of appreciation in the form of money.

The sport also enjoys abundant political patronage. Like in other states such as UP and Maharashtra, dangals in Haryana are also patronised by politicians. The names of the political patrons are repeatedly announced at dangals to generate goodwill among the people who come from nearby villages to watch these fights.

With the 2014 elections on the horizon, there is a renewed attempt at raising the stakes at these dangals in terms of cash prizes and organisational grandeur. Often, as the election season approaches, politicians enlist many of these wrestlers as polling agents or for canvassing voters. Many wrestlers who retire from the national level are recruited as personal security officers of Haryana’s politicians.

The performance of Indian wrestlers in 2012 London Olympics has changed the priorities and motivational benchmarks of budding wrestlers. Twenty-year-old Sunil Kumar started wrestling at the age of 15. Coming from a family of wrestlers, it was an obvious choice. But after seeing Sushil Kumar and Yogendra Dutt’s performance last year, Sunil’s mind changed. “I have a photo of Sushil on my wall. I practise for six hours a day and often look up to their feats and dream that I will achieve that someday,” says Sunil as he dusts off the mud and sweat after his fight.

There is growing displeasure among akharas in Haryana and across India about the IOC’s ‘illogical’ decision to dismiss wrestling as a sport from the list of Olympics sports. In Haryana, the Congress has been quick to gauge the mood and project itself as the saviour of the traditional sport. “I have spoken to the Prime Minister Manmohan Singh and the Minister of Youth Affairs and Sports Jitendra Singh,” says Deepender Singh Hooda, Congress MP and chief guest at the Jhajjar dangal. “Former sports minister Ajay Maken has written to his counterparts in 70 countries which participate in wrestling and I am sure that with sustained efforts , the IOA will withdraw its decision.”

Indian mud wrestlers meanwhile are making the most of the dangal season in Haryana. But money is not something that inspires them anymore. It is only an Olympic medal and crowd adulation that will satisfy these mud warriors.

Wednesday, May 20, 2009

ADVENTURE SPORTS: Experience The Adrenalin Rush

By M H Ahssan

As natural mood-enhancers go, there is nothing that can quite beat adrenalin. The body’s fight-or-flight response in extreme situations, whether dangerous or exciting, is exemplified nowhere better than in sports and racing. As India turned global, fitness not only grew into an industry, but also drew an eclectic range of experiences, attracting hundreds of well-informed players, and some that forged lonely paths. Featured here are some healthy, interesting and even inspirational ways in which to achieve the high that only a sweating, heart-thumping race can give. Parkour’s missing because actor Akshay Kumar probably has the only Parkour gym in India and the Mutants, a Delhi-based group-of-six, are still expanding. Crossfit, which already has a cult following in the US and takes fitness to quite another level, is yet to arrive. Meanwhile, other sources of adrenalin rush are readily available, and are no less addictive. Here’s to achieving what author Robert Pirsig evocatively called, “the equilibrium between restless and exhaustion”.

“When I was posted back to India in 2003, it hit me for the first time that there was no information on running here; running gear was hard to find and was expensive; there were few, if any, tracks, trails and parks to run on,” remembers Rahul Varghese, distance runner, columnist and founder of Delhi-based Running and Living. Varghese is among the people who have ensured that India now has running clubs in nearly every major city. Egalitarian and informal, the members of running clubs like Chennai Runners, Hyderabad Runners and Runners for Life (Bangalore) welcome newbies to their online groups and meet regularly to run together. The spirit of camaraderie that defines running is rare in athletic sports. “We have runners of every ilk, from beginners to seasoned people,” says Arvind Bharathi of RFL. “The one common thing that binds all of us is our passion for running.” In fact, Sabine Tietge, a German national, has started RunnerGirlsIndia (RGI), the country’s first girls-only running club, also in Bangalore, “to act as a support network for women runners, provide advice for women on running-related issues, and guidance and encouragement to its members”.

Bangalore is turning out to be something like a running hotspot — the weather helps. Moreover, as one of the organisers of the Hyderabad Marathon, software techie Rajesh Vetcha says, “Honestly, if you watch runners year after year, you can’t help but run yourself.”

They warn you well in advance: this is an amazing race for the clinically insane. This coming August, 40 teams won’t mind being called that, as they compete in the Mumbai Xpress, an autorickshaw rally from Chennai to Mumbai. For the past three years, The Autorickshaw Challenge has drawn loyal fans to its annual rickshaw rallies, which includes the Tech Raid (Chennai-Hyderabad-Bangalore-Chennai) and the Malabar Rampage (to Kerala and back). Software techie Aravind Bremanandam has even set up an event management firm to handle the show. The victorious world champions get, apart from ‘major bragging rights’ and ‘an outrageous trophy’, free entry into the Caucasian Challenge, a drive-anything motor rally that kicks off from Budapest every year. Says Bremanandam: “Our mission is to provide an unparalleled experience to the rallyists by combining adventure, sight seeing, fun and charity. And what better way to do it than in our own homegrown autorickshaw?” Racers who fall in love with their zany, multi-coloured rickshaws have the option of buying it. For a fee of e900 (Rs 60,000), an autorickshaw, paper maps, traffic reports, road conditions, GPS co-ordinates and even internet access at pit stops, are provided. Enroute, teams adopt-a-village and provide it with school supplies, medicines and the like. Participants are urged to think of the rickshaw as “a covered bicycle with a fuel-efficient lawn mower engine”.

Paintball is a video game come true. instead of pointing joysticks that ping with sound effects, players get to dress up in forbidding helmets and cool jackets before they take sides in this superfast team sport. Opponents are eliminated with guns powered by compressed gas or carbon dioxide, and the bullets are pellets filled with paint (therefore, paintball). One estimate of the American Sporting Goods Manufacturers Association puts the number of paintball players in the US at over five million. There, and in Australia, paintballers engage in full-fledged wars, equipped with all manner of weaponry, and even tanks — referees watch over games diligently and they are entirely safe as long as players are serious about the rules to be followed. The game, which is already played in 50 countries, made a relatively modest beginning in India three years ago. Now, arenas are available in Delhi, Mumbai, Bangalore, Hyderabad, Pune and, most recently, in Chennai. It is a bloodthirsty kind of make-believe — the bullets can get painful and the bruises are very impressive — but to ardent devotees of the sport, paintball works as an exhilarating stress-buster.

What sounds fairly real is the commando-style shrieking that highlights the game as players find their mark and bleed a bright orange from the paint. Nets protect ‘civilian’ watchers.

The ironman triathlon is one of the most gruelling races of the world. Participants swim 3.9 km, bike ride 180 km and complete a full 42.2-km marathon run, one after the other, without a break: the Ironman is the longest, single-day triathlon event. The only Indian who attempts this astonishing feat is Anu Vaidyanathan, the diminutive 27-year-old founder-CEO of PatNMarks, a Bangalore-based company that offers patenting solutions and intellectual property management services. She begins her day at 3.30 am with cycling, and then does a stretch of running before driving to work. After meeting tough deadlines at her office, where she heads a close-knit team of 20 staffers, she swims or goes gymming late in the evening, again as part of her preparation. Ironman athletes enjoy the sport for its own sake. As typical of most Indian athlethes, Vaidyanathan gets little institutional support and trains without the sort of infrastructure competitors abroad take for granted. Despite this, she finished 24th amongst the 12,500-odd participants at the Auckland Half Ironman of March this year. Moreover, the three-day Ultraman Canada Championships, slated for end-July, which Vaidyanathan is training for at present, rewards no prize money (all she will get is a towel at the end of it). But, says Vaidyanathan, “Be it working or sport or academia, I take pride in a job well done.

The road has not been without trials or potholes, but that is part of the adventure. Every success and failure is a leaf in my book, and above all else, my optimism and happiness in doing what I do, keeps me going. Day after day!”

Sunday, August 23, 2015

Weekend Special: What 'Being Left-Handed' Makes Your 'Personality' More Impressive Or Shabby?

By SARAH WILLIAMS | INNLIVE

There’s no denying it. Left-handers are the odd ones out. Sure, lefties make up about 10 percent of the population -- but, frankly, it seems like society has forgotten about them. Just consider all of the right-handed gadgets, awkwardly designed desks, and cooking tools that fit comfortably only in your right hand.

What causes someone to become a southpaw? Scientists aren’t exactly sure, but research points to a complex collaboration between genes and environment.

Friday, January 09, 2015

Exclusive Psychological Research: Why The 'Male-Female' 'Confidence Gap' Is Growing Nowadays?

Evidence shows that women are less self-assured than men—and that to succeed, confidence matters as much as competence. Here's why, and what to do about it.

For years, we women have kept our heads down and played by the rules. We’ve been certain that with enough hard work, our natural talents would be recognized and rewarded.

We’ve made undeniable progress. In the United States, women now earn more college and graduate degrees than men do. We make up half the workforce, and we are closing the gap in middle management.