CP Foods is a pioneer in this industry and is also known to be the world’s largest feed manufacturing company, as well as the largest shrimp/prawn manufacturing company in the world. In terms of poultry (chicken), it is one of the top 5 companies in the world.
Five Star Chicken was launched in 1985 at Ladprao 80 Street in Thailand.
We been serving great quality chicken for past 27 years across different markets.
Five Star Chicken is one of the most popular brands in Asia with presence in 9 countries having more than 7000 outlets.
With presence in - Thailand, Myanmar, Cambodia, Vietnam, Laos, Malaysia, China, Bangladesh and India, we are among the most rapidly growing brand in Asia.
Adapting to the local taste and flavor and developing products which appeals to masses has been one of the key strength of Five Star Chicken. People love us for this.
We, at Five Star Chicken believe in providing
- Great taste
- Best Quality
- Great Value
The company has its own state-of-the-art infrastructure for storage and distribution and exercise complete control over the quality from “Farm to Food”.
Since Five Star Chicken operates own farms, storage and distribution freely, we are able to optimize the cost and pass on the cost benefit to our customers.
Five Star Chicken is known to offer fresh and meatier chicken, which is 25% more than competition.
Through a growing network of stores, we are becoming a strong neighborhood brand offering great quality chicken at convenience to customers of all strata of society. We are aiming to make great quality chicken at affordable prices to all consumers.
In India, our story so far:
- Five Star Chicken launched its first outlet in Nov, 2012 in Bangalore.
Currently we have 240+ Stores across Bangalore, Karnataka, Tamil Nadu, Kerala, Andhra Pradesh and Goa.
- We are rapidly growing to other cities in South India.
- Five Star Chicken is gaining rapid consumer acceptance due to the great taste offered - spicy Indian Flavors as well as other Asian and Thai Flavors that consumers love. We offer the best value in town as we keep prices low and affordable for everyone and our size of chicken is significantly bigger than everyone else in the market.
Thailand-based foodservice chain Five Star Chicken, which has close to 240 outlets in India, is planning to add another 10-15 outlets every month. Sanjeev Pant, Sr. Vice President - Food Business at CPF (India) Pvt. Ltd., is optimistic about targeting a total of 300-400 outlets by the end of 2015.
Targeting locations in Karnataka, Tamil Nadu and Kerala, after which the company will be focusing on tier I cities like Hyderabad, the chain's primary audience are consumers in the age group of 15-35 years.
Tier II towns such as Cochin, Calicut, Mangalore and Mysore, Coimbatore and Salem will be prime target locations, according to Pant. "Since we are targeting the youth, most of our branding involves a lot of youth elements, a lot of fun music, we do a lot of social media, events, college fests that help us get close to our audience through a lot of BTL activations," he adds.
Five Star Chicken, which operates only as a take away format in India, is also exploring the idea of online delivery in India.
Pant notes that Indians have started eating out/ ordering in more often and that is a trend that will keep intensifying. "Indians typically spend a lot of time on the road travelling to work. This is why online shopping industry is picking up; everybody prefers home delivery.
Having said that, the eating out consumption is still very low in India compared to global standards. An average Indian would eat out 3-4 times a month, whereas in Thailand, people eat out 10 times in a month and so is the case in China. In the US, it is 15 times per month."
Five Star Chicken is one of the subsidiary food companies and brands of The Charoen Pokphand Foods (CPF), a Thai multi-national conglomerate with over $10 billion business in agro-industry & food in many countries across the world.
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