DSK Motowheels Launches Five Italian Benelli Superbikes

SPONSORED: Pune-based DSK Motowheels in partnership with Italian bike brand Benelli has launched five superbikes in the country, priced between Rs. 2.83 lakh to Rs. 11.81 lakh (ex Showroom Delhi).

It is hoping to sell 3,000 superbikes in the first year and planning to bring more models in the market by year-end, said DSK Motowheels Chairman Shirish Kulkarni.

The company has launched 300 cc engine TNT 302, 600cc engine TNT 600i and TNT 600 GT, 898cc engine TNT 899 and 1131cc engine TNT R priced between Rs. 2.83 lakh to Rs. 11.81 lakh (ex Showroom Delhi).

However, prices in Mumbai will be 4-5 per cent higher due to various taxes, DSK Motowheels Chairman Shirish Kulkarni told INNLIVE.

The company has invested Rs. 200 crore to set up a plant near Pune to assemble these bikes.

Commenting on it, Kulkarni said: "The country's superbike industry has grown by leaps and bounds, giving us immense scope to tap this lucrative and increasing market. We have full confidence that our exciting range of DSK Benelli bikes will transform the biking scenario".

Benelli Board Director George Wang said: "We see immense, hitherto untapped potential in the Indian superbiking space and our focus will be to offer the Indian biking enthusiasts the experience of owning the Italian legacy."

DSK Benelli would establish dealerships network at places including  Mumbai, Bengaluru, Chennai, Pune, Ahmedabad, Delhi, Hyderabad, Kolkata and Goa in the first phase, followed by other Tier II and III places in the next round.

Established in 2012, DSK Motowheels, a part of the DSK Group (Diversified business group with a turnover of over Rs. 5000 crores) forayed into the growing automobile sector by entering the niche segment of powerful and aspirational bikes in association with Hyosung (Part of KR Motors – Korea.).

Taking forward the company’s rich legacy and dynamic entrepreneurship, Mr. Shirish Kulkarni, Chairman DSK Hyosung, spearheads the brand‘s operations in India with a primary objective of providing a world class super biking experience.


With a CKD plant in Wai in Maharashtra, the brand enjoys the status of having the strongest most well entrenched superbike network in India. Being a leading super biking brand of global repute, Hyosung is known for its high-end biking experience, extended product line, technology and quality. Hyosung dominates the super biking market in the US, South America, UK, Australia and many Asian countries including India.