Saturday, October 26, 2013

Exploring The UnExplored Indian Markets: Burger King

By Samuel Raj / Delhi

Burger King, which claims to be the second largest fast food hamburger chain in the world, says it is still exploring the India market but as of now no openings are scheduled. “We’re still exploring the India market, however, there are no openings scheduled at this point. 

As always, we’re more than happy to share news with you when we have it,” the Miami, Florida based company told INN Live in an e-mail response on Friday.
 The company did not directly confirm or deny an Indian media report that it will soon enter India through a franchising partnership with a company majority owned by private equity firm Everstone. The Burger King’s India venture will be spearheaded by Rajeev Varman, the chief executive of Burger King in the UK. 

Founded in 1954, Burger King, famous for its “Whopper” sandwich, claims to serve more than 11 million patrons around the world every day In 2010, 3G Capital, a global multi-million dollar investment firm, purchased Burger King Corporation, making it a privately-held company.

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