Educational Marketing...A Powerful New Concept for Building a Networking Business

By M H Ahssan


Purpose of Educational Marketing

1. To provide information resources to prospects which allow them to gather the facts necessary to make an appropriate buying decision.

2. To develop a relationship with the prospect based on expertise and trust by assisting them in their fact-finding, due diligence efforts.

3. To establish the Marketer as an authoritative consultant, not a salesperson, which creates a closing process which involves Buying, not Selling.

Why Educational Marketing is the Critically Important First Lesson Networker Must Learn

1. Teaching and Consulting

2. What are the Odds?

3. Possibility or Probability?

Buying vs. Selling

1. Not the same, not even close

2. Sphere of Personal Relationships

3. Power of Influence over your Relationships

Why Traditional Marketing Strategies of Network Marketing Companies Do NOT Work

A. All are some form of Cold Calling, even when they call it sharing...even though it seems as if there are a lot of telemarkerters, there is really a tiny percent of the working population that are sales people.

B. Over Promise Under Deliver on Irresistible Offers such as...if I can show you how to make $100,000 per year, would you give me 30 minutes of your time?

C. Time Consuming....Just make a list of your 100 to 200 friends and family, call each one on the phone, set an appointment, give a business opprotunity presentation and then make them an irresistible offer. Of course, because of this fast start, you will become a Director in 30 days. Just forget your LIFE.

D. Ineffective...Very, very few to most likely none, of your friends will accept your offer. Enough said. TRY it.

E. Inefficient...After blowing through your one time shot on your first 200 names with no positive results, you are left with no prospects, no residual marketing material, and probably no friends. Plus you have no idea what to do next until your upline tells you to make another list. Wow! I am sure you think THAT is a great idea.

F. Requires an Uncomfortable Activity for non sales type people, which is most of us...The fear of rejection and then the actual rejection that is inherent in any form of cold calling creates a viscious cycle that produces a level of discomfort is unacceptable for most people.

Becoming an Information Resource... The Different, Its Good Business, Approach of Education Marketing

Irresistible offers and slick advertising messages no longer work. Consumers are sick and tired of it. They do NOT want to hear it. The will not hear it from sales people. They do not have to. We HAVE to hear it enough from the charlatans we have elected.

Out of any large group of people, there is always a certain percent of people who have a pre determined disposition to purchase a particular produce, service or even to start a new business. They have already decided to make a purchase. They want to do their own research, or homework, to gather the facts and make their own decision as to where they will buy it. The fact is, mainly because of the Internet, consumers of every product or service are generally more educated shoppers than ever before. The few that are not, want to be. Consumers have more information available to them now, than at any other time in history and they will search for that information. A true, professional, Educational Marketer will facilitate their search.

We help our prospects gather the facts, determine if our product and service can solve their problems or otherwise, enhance their lives. Plus, with our guidance and assistance, the prospect will save himself a lot of time in the decision making process. We never try to "sell" our prospects in 60 seconds or less. We offer solutions, benefits and relevant information our prospects need to make their own decision to join us or not.

Skeptical prospects appreciate the assistance and become familiar with the people helping them with their homework. A relationship is developed with the prospect based on knowledge, expertise and mutual trust. That skeptical prospect now becomes...a potential buyer.

Its Good Business, the System

Our Professional Education Marketing Team is called Its Good Business. We have recognized this marketing phenomenon of a more informed, educated buyer and we understand it. We have developed a System for creating and publishing numerous Information Resource Platforms. As a Team, we have established, and continually enhance, Platforms which are full of information useful for any person wanting to work at home and learn how to successfully do it.

Our information resource Platforms are all over the Internet, and easily available to our prospects through specific keyword searches through Google, Yahoo, MSN and other Search Engines. Our System creates a marketer to prospect relationship that is on the opposite side of the financial transaction universe from that of the seller to prospect. It turns it completely around. It also turns around the odds. From about 97 to 3 against, to 97% in YOUR favor.

The SEO Social Networking System for creating Information Resource Platforms

We will show and teach you how use Search Engine Optimization tools to publish various types of websites that are information resources for people who want to work at home. We will help you establish your own Platforms such as websites, blogs, forums, web conference rooms and videos. We produce effective lead capture pages that puts you in the position of power with pre-qualified, highly-interested prospects who request information from YOU. We use a concentrated, team effort to help all of our Members become a familiar and recognized expert in our network marketing field of business. First, we create and publish our information platforms, then we promote those Platforms using powerful SEO techniques and strategies.

Finally, you have available a network marketing business plan that really produces! Plus, it is so simple to teach, easy to use and inexpensive that any working person can do it.

It has been a great advantage to me. I know it would be a great advantage to you too...if you wish learn it. We will teach you. Its Good Business, the SEO Social Networking System and Educational Marketing.