This week, Samsung, Sony Mobile, LG Electronics, Huawei and Lenovo all launched their latest flagship lines in India.
After a tough 2016, Samsung unveiled its highly anticipated Galaxy S8 and Galaxy S8 Plus which has a focus on security, virtual assistant Bixby and its Infinity Display.
Huawei on the other hand put high emphasis on camera quality to build on its tagline ‘make every shot a cover shot'.
LG Electronics dubbed the G6 as ‘the big screen that fits in your hand', instilling a back-to-basics approach yet building on premium features and screen size.
Sony Mobile launched its Xperia XZ Premium phone boasting it is the first smartphone to support 4K HDR (high dynamic range) technology.
Last but not least, Lenovo, through its subsidiary Motorola Mobility, came to play with its ‘premium for all' Moto G5 but with an affordable price tag.
Here is a breakdown of what you can expect from each device.
Samsung Galaxy S8 and Galaxy S8 Plus
The first noticeable feature is the edge-to-edge screen with Samsung detailing it wants users to experience an immersive viewing with its Infinity Display. By toying with the bezel, the screen now takes up 83% of the interface, which means the S8 has a 5.8" screen and the S8 Plus has a 6.2" face.
With the interface solely focusing on a bigger display, Samsung has moved the physical buttons to the side of the device. The right side of the phone has a power button and the left side has the volume control feature and the Bixby key.
Bixby is Samsung's new personal assistant, and with this users can access and navigate through services and apps with voice, touch and text commands. With contextual awareness capabilities, Bixby can offer personalised help based on what it continues to learn about the user's interests, situation and location. Users can also shop, search for images and get details about nearby places with Bixby's image recognition technology.
Security is also another huge factor, like the Note7, Samsung has included an iris scanner, as well as facial recognition technology, and both rely on the front facing camera to work.
The traditional Galaxy features persist as well: IP68 water and dust resistance, microSD support up to 256GB, always-on display, and fast and wireless charging capabilities.
The Galaxy S8 and S8 Plus will be available in a variety of colours: Midnight Black, Orchid Gray, Arctic Silver, Coral Blue and Maple Gold.
Huawei P10 and Huawei P10 Plus
Huawei has recognised the creative eye in smartphone users and features Leica Dual-Camera 2.0 and Leica Dual-Camera 2.0 Pro Edition to deliver high-quality smartphone photography.
Building on its tagline, ‘make every shot a cover shot', the devices feature precise 3D facial mapping technology, portrait enhancements, and dynamic illumination. The camera has a 12-megapixel RGB sensor, a 20-megapixel monochrome sensor and enhanced fusion algorithms. Plus, when paired with the dual camera Optical Image Stabilisation (OIS) solution, it can offer superior night shot capabilities.
Other features include the Kirin 960 processor, an all-new EMUI 5.1, as well as a fingerprint sensor on the front. With 3,200 for the Huawei P10 and 3750 mAh battery for the Huawei P10 Plus, both smartphones also support Huawei SuperCharge technology.
The devices are available in Dazzling Gold, Dazzling Blue and Graphite Black.
LG G6
The smartphone, which is labelled as 'the big screen that fits in your hand', features a 5.7" QHD+ (2,880 x 1,440 resolution) FullVision display, which has an 18:9 screen aspect ratio. Despite the larger screen, the smartphone is easy to hold.
Its key specifications include, 5 megapixel front camera and 13 megapixel rear camera, up to 2TB of memory, fingerprint sensor on the rear, Qualcomm Snapdragon 821 processor and it runs on Android 7.0 Nougat.
Other features include, Dolby Vision technology and HDR 10 for enhanced picture quality. The camera is multi-functional and enables users to view previous photos whilst the camera is in use. Furthermore, the smartphone is IP68 water and dust resistance that makes it safe to be immersed in up to 1.5 metres of water for as long as 30 minutes.
The LG G6 is available in Astro Black, Ice Platinum and Mystic White.
Xperia ZX Premium
The Xperia XZ Premium was named the "Best New Smartphone or Connected Mobile Device at Mobile World Congress 2017".
The smartphone features Sony's new Motion Eye camera system, which is the 19 megapixel rear camera, offers the first 960 fps super slow motion video capture and playback, and is supposedly four times slower than any other smartphone.
The Xperia ZX Premium boasts its 4K HDR technology within its 5.5" display, and also has a pixel density of 807ppi. Furthermore, it also includes Qualcomm's Snapdragon 835 chipset and runs on Android 7.1 Nougat and the popular features also persist: IP65/68 water and dust resistance, a 13 megapixel front camera, storage of up to 256GB and 4GB of RAM. =
Moto G5
The fifth-generation Moto G5 comes armed with an al-day 2800 mAh battery meaning users can go from morning to night without the need to charge it, plus the 10W rapid charger means an instant charge.
The 1.4 GHz octa-core processor enables fast access to photos and apps. The device is also equipped with a fingerprint reader that enables fast locking and unlocking of the device ensuring user information is secure.
Lenovo also focuses on camera quality and has embedded a 13 megapixel camera and an in-built software known as the phase detection autofocus (PDAF), providing fast focus for sharper photos.
The Moto G5 smartphone is available in Lunar Gray or Fine Gold, and its sleek, aluminium design speaks to consumer preferences as they can choose between plastic, metal and glass.
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