JobThread’s Increased Functionality gives Employers and Recruiters Greater Ability to Target Active and Passive Job Seekers, Shortening Hiring Times and Maximizing Budgets
JobThread, a targeted ad network for jobs, announced today the debut of its enhanced Website which includes features that enable employers and recruiters to efficiently target qualified candidates. JobThread targets passive and active job seekers based on their behavior, skills, interests and location, delivering ads alongside contextually relevant content. Employers and recruiters pay only for qualified views of their job postings; candidates that do not fit their profile criteria do not count against the recruiter’s budget. “Simply put, JobThread saves recruiters time and money,” said Jason Wies, CEO of JobThread. “By giving them tools to precisely target candidates, recruiters receive resumes from highly qualified candidates, thus eliminating resume spam, and allowing them more time to focus on interviewing and filling positions. Additionally, JobThread charges only 49 cents for each qualified view of a job ad, so recruiters can manage budgets specific for each posting. This is a huge savings over the ‘post and pray’ job boards.”
JobThread’s targeted approach is a departure from mass-market job boards that are visited by active job seekers. JobThread taps into the passive job market by aligning ads with content on niche Web sites that are frequented by employed people who are pursuing their professional interests. These sites include Wired, IDG’s technology-focused online publications, paidContent, TreeHugger.com, Dot.Org Jobs, Silicon Alley Insider and more than 50 others.
JobThread delivers ads alongside relevant topical content; thereby creating an association between the visitor, the content and the job ad. When delivering the ad, JobThread’s system combines visitor profile information with data about the contextual environment to insure that the visitor meets the candidate criteria specified by the recruiter. This multi-tier targeting constitutes a qualified view for the job posting. This approach virtually eliminates resume spam, which is a major time sink for recruiters. According to CareerBuilder.com nearly 80% of human resources managers report that at least half of the resumes they receive are from unqualified candidates.
JobThread’s online ad management system gives recruiters immediate access to budgets that they specify for each job posting, thereby allowing them to pay for only the number of views needed to fill a position. When posting a job ad, recruiters set a budget and then actualize against it when a sufficient number of resumes have been collected. Recruiters can increase or decrease their budgets in real-time, managing the number of qualified views and resulting resume flow.
JobThread features include:
Candidate Profile that targets candidates based on online behavior, skills, interests and location, culled from user profiles and thousands of interactions with Web sites in the JobThread Network.
JobThread Network consists of more than 50 targeted Web sites that deliver high quality content and create a contextual environment in which to present job ads. The JobThread Network includes: paidContent, Silicon Alley Insider, Marketing Pilgrim, Wired, IDG's online publications, Ajaxian, and GreenBiz.
My Site allows recruiters to create and maintain a job board on their company Web site that appears with a customized design, including specific fonts, colors and company logo. Recruiters can post jobs directly to their own Web Sites while posting to the JobThread network.
My Contacts enables recruiters to notify their own contacts when they post a job ad. This enables them to distribute a job posting within their own network as well as through the JobThread network.
Referral Management lets recruiters assign referral rewards to job ads when they are submitted and monitor them through the hiring process.
Ad Management Dashboard gives recruiters the ability to view all active job ads, the activity for each ad (the number of allocated views and the actual number of views received) and resume flow.
About JobThread
Based in New York, JobThread helps employers and recruiters reach highly qualified candidates – both active and passive job seekers – by delivering targeted job ads alongside appropriate content on its network of more than 50 Web sites. The JobThread Network generates 46 million monthly impressions and reaches 9.8 million unique monthly visitors. Recruiters select the desired applicant profile and set their budget for each job; JobThread then displays the ads to network visitors whose behavior, skills, interests and location match the profile. JobThread’s network includes: Wired, paidContent, Silicon Alley Insider, IDG’s online publications and TreeHugger.com. More information about JobThread may be found at www.jobthread.com
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